There are dozens of ways to promote your business online.
You can choose email marketing, social media, paid search, content marketing, banner ads, search engine optimization (SEO), press releases, content networks, the list is endless. And we can teach you the basics of how to get started with each one of these aspects here at the Boost University.
But which medium offers the best ROI?
That’s a difficult question to answer as the needs of every business is different. Variables such as marketing budget, industry and target demographic all play a role in finding your business the most effective channel to stimulate growth.
With these variables in mind, most marketers agree that SEO is an excellent marketing channel to see a positive ROI, and unlike every other medium out there, you can experience success in any industry without having to spend thousands of dollars:
Still need further convincing about SEO? Here are 5 stats you just can’t ignore.
1. 9 out of 10 consumers use search engines to buy
Fleishman-Hillard found that 89% of all people use search engines to begin their online buying journey. Whether that’s someone looking to buy the latest smartphone, find a local restaurant for dinner or car garage to get their vehicle serviced, the influence the Internet and search engines play on where consumers spend their money is huge.
It’s not only consumers who are using search to kick-start their buying journey either, Google studies show that 89% of B2B researchers use the Internet to learn more about a product, with the average B2B influencer doing 12 searchers before visiting a brand’s site:
2. Search traffic is the best traffic
All online traffic is not equal.
If you take a quick look at your website’s Google Analytics, you’ll notice users from organic search almost always outperform every other medium.
Because search traffic is looking for you.
Whereas traffic on Facebook or Twitter aren’t using these platforms to find businesses, but rather to keep up-to-date friends and family.
An Outbrain report in 2011 revealed that search traffic provided the most page views per session over content sites, portal and social media:
Online traffic is all about quality. 10 visitors per day who spend 5 minutes or more on your website are worth several times more than 100 visitors who spend less than 15 seconds.
3. Blogging generates more visitors
A key part of SEO and improving your business’s online search presence is blogging. Businesses that blog receive 55% more website traffic than businesses who don’t:
Hubspot also found that businesses who blog generate 97% more inbound links that businesses that don’t:
As we mention in our How To Optimize Your Website For Search eBook, generating inbound links influences your website’s online rankings.
4. There are 40,000 search queries every second
Which adds up to 3.5 billion searches per day, or 1.2 trillion searches per year worldwide:
How many of these billions of searchers are looking for a product or service your business offers in the local area? It’s a lot more than you think.
Bright Local surveyed 5,000 individuals and asked how often they used the Internet to find local businesses in the last 12 months:
Whether you’re a Fortune 500 company or a local mom and pop shop selling goods to the local area, consumers are looking for you online.
But will they be able to find you?
5. Search engine optimization can be done by anyone
Unlike Google paid search or Facebook ads, optimizing your website for search can be done by anyone. If you know how to upload content to your website, then you already hold the basics skills needed to implement the tips in our eBook yourself.
Managing high-budget media campaigns can quickly go wrong and see your business out of pocket.
Search engine optimization costs nothing if you do it yourself and there are no financial downsides. Using our How to Optimize You Website For Search eBook you’ll be able to optimize your entire website yourself and hopefully see a bump in traffic right away.
As today’s youth are brought up using technology, the power of the Internet and online search will continue to grow. Very few people are using physical print mediums such as newspapers and paper directories to find what they are looking for.
Are your customers able to find your business if they type in a simple search query on Google, Bing or Yahoo? If the answer is no, then you’re losing out on free business which is being taken by your competitors.
Learn how get found online for free by reading our How To Optimize Your Website for Search eBook. All tips listed in our free eBook can be used on pages you’ve already created on your website and all new pages going forward.