A Video Ad For Everyone

Any small or medium-sized business (SMB) any where knows the value of nicely-created, well-placed “advertising” to send their message to those who consume their product or service on a regular basis.  Almost nothing “out there” is new; but “something” has to compel people to spend their money in one business establishment versus another.  This is whether the business sells consumer goods or services like guitars or tanning sessions in stores, or “green” handmade soaps online.  So, in fact, the SMB is always looking for ad products that offer that “edge” for selling more than their competitor, for a price that makes sense.

We all know SMB’s use many “local” advertising products – including many of the new online “local” search directories to find and entice their customers to shop with them.  They also often use the big search engines such as Google, Yahoo, MSN and AOL.  They also use local coupons, newspapers, yellow page books and other local ad magazines to increase community awareness and thereby, sales.  Some even try television.  With online video being the new rage for promoting and selling goods, online and offline – how can it fit into the ad mix, and does it?  Yes, it does.  It’s now becoming the online “edge” to reach consumers, for any and all types of selling.

In fact, research shows us that consumers demand video and pay attention to video more than any other type of advertisement online.  Whether it is from being conditioned to video ads from seeing so many TV commercials in our lifetimes or if it is just a faster way to get information about a product or service, it’s the best way to reach shoppers!
So, how does the SMB leverage the power of video with a limited budget, get one made, and have it found so that people move to action and buy?  The SMB must be able to readily find the resources to get one made and published to the web and then found!   This is where anyone in “internet marketing,” comes in.  He/she can get involved in ad production and distribution, adding another product to the lineup!  Without video ad experience it seems out of your reach, right?  Well – coming to market now are easy and effective ways to make video ads and get them published to the web in very short order.

Why such an emergence?  Because two huge opportunities have merged into one:  video and local.  With video being the medium to convey and local being the target audience, the SMB is the most nimble to take advantage of the trend.  All that is needed to fill this demand are more experienced video ad production and distribution folks – and that would be you!
If lay people can create consumer-generated content about every day “stuff” why can’t you, with a little bit of advertising experience, create an ad – using taglines, contact info, and convey the features, advantages and benefits, plus some sales info and you’re done!  What, you don’t know how to physically create the ad?  Well again, there are simple easy-to-use software programs that allow you to create and automatically get it hosted on the web.  No longer is commercial production only in the hands of the big networks, Hollywood and ad agencies.  The web is the perfect forum for the SMB to tell their short story and online Internet Marketers are the perfect group/industry to capture the opportunity and start producing millions of low cost video ads so that every SMB can have one!  Then, help them get it found!