A Real Bargain For Canadian Business Owners
Ezra Silverton is the Marketing Director at 9th sphere (link: http://www.9thsphere.com), an award winning website solutions firm, providing effective Internet marketing services that include search engine marketing, search engine optimization, social media marketing, and more. With almost a decade of website experience, 9th sphere provides significant insight in developing effective services for a wide range of businesses.
Attention Canadian business owners! You’re missing out on numerous opportunities to bring your business to the forefront of prospective clients – increase brand awareness, increase leads, improve sales effectiveness, and maximize efficiency.
We see this far too often, Canadian businesses failing to effectively use Internet marketing initiatives, such as Search Engine Optimization or Search Engine Marketing. Only a small percentage of Canadian professionals are benefiting from the low setup and maintenance costs, while seeing huge returns on their investments.
It’s amazing, when you consider that Canadian Internet users spends more time online then our US neighbours, who ranked 5th according to ComScore Media Metrix. We have one of the largest penetrations of broadband usage, according to ComScore, and have over 63% of our population online, according to eMarketer. Yet business owners seem reluctant to take advantage of Canada’s Internet strengths to promote their products and services.
The sponsored advertisements you see from a search result on our favourite search engine are influenced by Search Engine Marketing. Costs and visibility of such ads are primarily based on ad quality, set budget, and relevancy. The search results found on the left, below the sponsored ads are generated more organically. A search engine looks at many different factors to determine the relevancy of a site, and based on search criteria ranks the website results accordingly. You cannot buy-off a search engine to guarantee a favorable listing within the organic search results. However by optimizing your website, it is possible to meet with appropriate components to generate a top listing. This service is referred to as Search Engine Optimization. For both of these common Internet marketing services, competitiveness plays a big part in cost. However, if you’re in Canada, you’ll be getting a real bargain, due to the lack of Canadian competitors.
As a Toronto based Internet Marketing service, our company has helped many businesses strategically utilize the web to target their ideal clientele. We have seen businesses grow substantially, with first-hand confirmation that Internet Marketing initiatives provide the best return on investment when compared to other marketing initiatives. We have see a client take a two-man operation and transform it into an industry leader in less then two years, due primarily to aggressive Internet marketing.
Common Canadian business owners need not be Internet savvy, the drive to want to grow your business is what’s required. With the help of the Internet, and with such a large Canadian online browser base, there is huge opportunity here.
