After completing SEO / On Page Optimization; “Off Page Optimization” is solution of your problem. During off page optimization process; we show the world that we are the reputed product/service provide in associated business industry with number of recommendations (backlinks) and available for service through social media presence.

Off Page Optimization – actually a technique which has been proved as most efficient approach for Internet Marketing/ Web Promotion/ Online Brand Reputation Management if its done by experienced and professional hands. “Off Page Optimization” is a bunch of techniques and its efficiency depend upon selection of Right Techniques at Right Time with Right Quantity".

Here are some techniques of “Off Page Optimization” approach–

Traditional Link Exchange

·         Natural Link Building

A thematic link building provides you high popularity and internet traffic. Every business wants endorsements over its targeted market place doesn’t matter its offline or online.Natural Link Building process is highly compatible with search engine algorithms.

·         High Page Rank Links

Pagerank means trust point to your website given by Google; its represent, how reliable you are? Pagerank algorithm depend upon pagerank of your backlinks up to a extent so Link over high pagerank webpage enhance creditability and reliability of your business website but, be careful, this techniques is very sensitive and should be done smartly otherwise complete off page process will be treated as forced by search engines.

·         Reciprocal Link Building

Reciprocal linking has its own advantages of ease and cost, it may not give you any high page rank links but link will be at niche and thematic content from authentic super domain. Reciprocal Link Building is relatively cost effective techniques but treated as outdated these days.

·         Paid Link Building

Google primary focus on to show relevant and quality sites for searchers; their success depends upon producing the best outcome of searched keyword. Google see people buying links as a threat to this. Someone with a poor 'spammy' site, but some may be “cash” behind this, could simply buy loads of links and gain a top position. It may be good for some site which already has good PR and niche content, but it isn't good for the searcher and therefore it isn't good for Google. This technique works at later stage of web promotion/ off page optimization.

·         Contextual Link Building

Contextual link building (Link in between niche and thematic content, may be hyper of keyword from content) is treated as best link building approach among all of them; it is most effective; means of attaining link popularity with Google. CLB is expensive enough but an extremely potent technique of getting your rankings up.

·         Blogroll Links

A Blog Roll is a list of links (Friends/Partner) that the webmaster likes. These links refer to other blogs or webpage. The blogroll link is usually included in the blog’s sidebar as a widget, which is the standard way to do it. Link may split your blogroll up into categories if you desire so. Blogroll links don’t contain link description but show at every page of that blog. An indexed blogroll link may give you more than one backlink to your website. A number of blog available which have hundreds of pages means may give you hundred backlinks.

·         Banner Links

Banner links may be a powerful promotional tool for advertising your most important product/service. Using banner advertising is a valuable resource facilitate you for visibility and location at page; only drawback is, image don’t cache so you should give appropriate img tag to banner.

·         Link at Competitor’s Back links

Link at competitor’s back links is upcoming link development technique for link creation which facilitates you for maximum backlink count. During this approach you have to collect all back links web pages of your competitor’s which hold position at top 10 pages of Google than approach them for link exchange. This technique will surely enhance your back link count but pagerank of these links will be very low or may be zero.

Submission Services / Search Engine Maximization (SEM)

·         Directory

Submit your website to all the directories (business to business and business to customer) under thematic category. Directory Submission provide backlinks in search engines specially in yahoo and help to make targeted page indexed if its not. Because of directory submission you may get good SERP by targeted keyword.

·         Blog Scrap/Blog Comment

Blogs comment is a really cost effective way to generate links over a page that has pagerank. Don't get this confused with blog spam. Blog spam involves leaving meaningless comments on un-thematic stranger’s blogs. Blog owners that used to monitor their blogs will likely just delete them or may already use controls that prevent spammers. This right approach for this technique is to first search relevant blog and then makes a meaningful comment. Again, look for high page rank blogs.

·         Press Release

Write an appealing release for your business/product/service keeping in mind your visitors and submit it to press release sites with marketing tone. Press Release helps quickly publish your website over internet.

·         Article Distribution

Write some appealing content about your product/Service/New Launches/ Corporate brand and submit this to various available articles directory. Articles should be informative and not too long. More the information you will give with consideration of keyword density to your article visitors more the chances your website been visited. Put your link in the resource section of author area to enhance quality link in your backlink kitty.

·         XML Map

Create a Sitemap in .xml/.txt for the website. For this you can take the help of free sitemap generator tool. If you generate site map in *.xml format than it is compatible for all search engines while *.txt is only for yahoo. After creating the sitemap upload it on the root at website FTP and than submit it to the webmaster console of search engines. It will help identifying the deeper links by search engine spiders as a result more webpages of your website will be indexed.

·         RSS Feed

If you have a website/blog you should generate an RSS feed from the entire content in XML format. This RSS feed will be updated automatically when you make any change at your website or your blog. Subscribers of your website/blog who are interested in updated content of your website will receive the updates via email.

·         E-Book

Marketers have e-books written for highly searched topics on the internet or may be related to your business category, E book based on topics that solve or provide solutions of your problems. Reader who buys the e-book to distribute it to his circle for motivation or to get solution of your problem and you have marketers spreading it for the benefits of the sales generated from the links in the e-books.

·         Classified

There is a bundle of free classified ads websites over internet. Posting ads with link on these websites is like to find particular droop in a sea of visitors' part; so create your link in such a way to attract attention of visitors and place them on such domains which help to navigate for creating desired result. 

·         Video

Video Submission Service; give you backlink recognition faster and the better part is, it is video separate ranking in Google. Video submission process is cost effective and produces good results in term of backlinking and brand building. During this process you first upload video file in youtube or google video and than spread video URL everywhere over internet.

·         Corporate Profile (.ppt/.pdf)

Corporate profile (ppt/pdf) submission process is very similer to Video submission. Here also; we first upload a file at supported platform and than spread file URL to internet.

·         Job Posting

Job posting also provides backlink to your website. This is non-recommended off page techniques; during this process; you post a job (real/fake) at various job portals and get backlink. In this process; link will come from n/a page rank (most probably) but will cache/index soon due to huge traffic.

·         Forum Post

Online Communities (forum) are very popular on internet. During your keyword search at reputed search engines specially Google and Yahoo, you will probably find forum result within top 10 results. Forum supports deep linking without an issue; Forums are considered as great, fun and easy link building method. There are 3 ways you can build links from forums. (1) Links at profile; (2) Links in Signature; (3) URL at post

Online Brand Visibility/ Social Media Optimization (SMO)

·         Bookmarking

Social bookmarking sites are very good way to make his website bookmark at huge traffic oriented bookmark’s website. These contain very good home page PR, may be 7 or 8 or 9, and number of regular visitor visit these sites. Links put near to related niche content. Bookmarking techniques help to make indexed your webpage; drive traffic toward your webpage and may increase your search engine rank page.

·         Lens Formation

Lens at squidoo is an informative webpage at squidoo portal; this webpage is called as lens. Squidoo facilitate you to represent information about your product/service/company with impressive images and overlook. Squidoo have descent internet traffic and qualitative lenses so link from there is treated as good quality link by top rank search engines.

·         Testimonial Writing

Testimonial writing is a traditional link building technique which helps in domain maximization more. During this technique; you write few good lines about other website/blog and put your url with your name; This approach don’t support any keyword but provide strong backlink to you.

·         Personal Blog

Personal blog is another indirect approach to promote a website through off page optimization process; during this process, you design a external blog and support your website via that blog. You put your link at thematic content in between the content and support key thoughts of your brands. Your customers also feel secure to find you online for support and updates.

·         Wikipedia Post

Wikipedia is well known knowledge base of current time and information from wikipedia is considered as authentic and reliable. Post a informative article about engaged product/service with link of external blog (your personal/corporate blog; must be informative again) will enhance your credibility with quality back links and traffic as well but article at wikipedia could not considered as permanent because of very high quality parameters.

·         Social Networking

Brand Promotion from Social Networking Platform are most effective tool for brand awareness and brand visibility online in Google Architecture -2010. Real Time Search and Google Caffeine are milestones which may be crossed by this easily. By this technique, you can communicate, aware and persuade your prospect clients/customers about your product feature/service benefits/your USP more of “How you are better than your competitors.” You will be directly connected with your clients and they will feel more secure with you because you are 24*7 accessible for support. You may create link in these 3 forms                      

  Link at Profile

                                       Link with informative post

                              Link in form of comment at similar Posts

·         Brand Review

Brand review is traditional way of brand promotion. During this technique, you/your customer post nice and good lines about you/your brand name with targeted keyword. This technique influence new purchase for your brand by customer. Due to good traffic at such website, you will get frequent crawling and business leads.

These are “Off Page Optimization” techniques which will give success all around in 360 degree.

These are neither commonly used techniques nor only techniques while these are few droops of an ocean known as - Off Page Optimization.

As these techniques will seems interesting and useful but let me warn you they may equally harm your website and may cause of banned by search engines if you don’t select right technique at right time for right webpage. Actually it should be done by experienced professionals.

So Be careful and enjoy success

For more details or queries don’t hesitate to mail me

Mohit Goel

Internet Marketing Consultant

mohitkumargoel@gmail.com