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Direct Marketing Association
Contact This Company
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David Williams
1120 Avenue of the Americas, New York, New York, US - 212-768-7277
http://www.the-dma.org
Overview
The Direct Marketing Association is the leading global trade association of business and nonprofit organizations using and supporting direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the entire direct marketing process. Founded in 1917, DMA today has more than 3,600 members from the US and 46 other nations, including the majority of companies listed on the Fortune 100.
Direct Marketing Association
| Major Clients: | EMAP PLC, Microsoft, Data Sales Co |
| Year Founded: | 2003 |
| Full Time Employees: | 50 - 100 |
| Revenue: | $100 - $1000 |
| Services: | Email Marketing, Search Engine Optimization, Training Programs |
| Price Range: | $50 - $100 / month |
Key Executives
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David Williams - CEO Contact This Executive
Having previously served as treasurer of the DMA Board, David Williams was among the top candidates for the current position. Williams is an active member of the direct and database marketing community, and is largely responsible for the success of Merkle, one of the nation's largest database marketing agencies. Today, Merkle has been recognized three consecutive times by Forrester Research as a market leader and by Advertising Age magazine as the 13th largest marketing services agency in the U.S.
Merkle President and CEO, David Williams, said, "It is an honor to serve once again as treasurer of The Direct Marketing Association Board of Directors. The DMA is a vital and valuable resource -- as well as an industry advocate -- for the direct marketing community. Having previously participated in Board activities, I am looking forward to the year ahead. I am also confident that the DMA will continue to grow and raise awareness while constantly meeting new challenges. In my position on the DMA Board, I hope to bring my understanding of the marketplace to the table to help advance the efforts of the association."
