Having your business correctly listed on Google’s search engine results page (SERP) will see every part of your online marketing strategy excel. Whether you’re a global enterprise or a small local business, using the right methods you can dominate the SERPs and edge ahead of the competition.
Anyone who uses a computer today will undoubtedly heard about Google. With major search engines like Google, you can dominate the search engine market. Google has cornered 82% of all searches in the US and 63% worldwide.
Most public computers make Google their homepage and 74% of consumers use Google to help with purchasing decisions.
Consumers are becoming less reliant on print media and turning to their mobile devices and laptops to search for products and local businesses. Therefore, they are looking for local information while commuting, at work, home and when socializing with friends:
People are turning to Google for the majority of their needs around the clock, but will they find your business in their time of need?
The benefits of dominating Google search
Being listed on the Google SERPs brings several immediate advantages to your business, they include:
If consumers continually see your business rank on the first page of Google for your industry keywords, it will provide your business with greater legitimacy.
Increased website traffic
Optimizing your website and content for SEO enables you to drive more traffic to your website. This increased traffic can lead to an increase in lead generation and sales.
Not to mention that getting your business listed in local maps and organic search is free, returning an immediate positive ROI.
To list your business on local maps get started here: http://go.boostability.com/vismag/boostu
Get found locally
Google SERP displays map search if a user is looking for a business or service local to them.
Local business owners think they cannot compete with the larger brands who can allocate more money towards marketing, but they actually have the advantage over global businesses as Google will list their business ahead of larger centralized corporations.
Future proof your business
Today’s children are being brought up using tablet computers and the Internet. We’re not that far away from consumers using the Internet to aid all their purchasing decisions.
Get your business listed on Google today so you aren’t worrying about tomorrow.
The importance of being listed on the first page
The key to success on Google is to get your business on the first page of their SERP.
Any website can get listed on Google (most are) but only businesses who optimize their presence are able to rank in the top spots and reap all the benefits discussed above.
91.5% of searchers don’t go click past the first page of Google when searching:
The higher you rank on the first page the greater the likelihood of people visiting your website:
With the correct strategy and using the right Google products any business can rank on the first page of Google for their key search terms.
What are the 3 listed sections of Google search?
If you’re one of the 74% of people who use Google for search, chances are you’ve used all 3 of them.
Organic search results are the listings that appear on Google when you type in a search phrase. They supply you with the title of the page, the URL and a short description telling you what is listed on the page:
Organic search lists webpages or YouTube videos.
Local maps are shown when a user makes a search for something local based upon where they are making the search. For example, in Birmingham, England when you make a search for yoga studios Google returns a map showing all the toga studios based on my search location:
Local maps often appear above organic search results making them a huge asset for local businesses with a bricks and mortar location.
Google Adwords is Google’s ad network that allows businesses to buy targeted traffic. You simply choose the keywords you would like your business to appear for, target your audience based on various personal and geo factors and create your ad copy.
Unlike local maps and organic search, Google AdWords is paid advertising and you’re charged each time your advert is clicked.
Optimize your business for Google
To be able to rank successfully and generate traffic to your website at the lowest possible cost, you need to optimize your business for each section.
You can learn how each of them works in detail and how you can optimize your business for Google here at our very own Boost University. Visit the BoostU to sign up for free Google Training!