Millions of people turn to search engines to answer their questions, from parents with sick children to kids needing homework help. Search engines are the gatekeepers to the plethora of information swirling about on the Web. Keyword density is key for...

“Bid Management Tools”, “Paid Search Automation”, “Rule-Based Campaign Management Software”, "Portfolio Management": if you're an internet marketer but haven't heard these words recently, then you obviously...

There is no way to avoid a little math when discussing these subjects, but I hope that the following overview does is accessible and will be put to good use.

Undoubtedly one of the most popular topics in Internet Marketing today is Search Engine Optimization (SEO), the name given to improving website content and Web visibility for higher placement in the search engines. With a little research and elbow grease,...

The search engine optimisation industry has largely revolved around Google. With more than half of all internet users in English-speaking countries using Google, it is not surprising that everyone from internet marketers, local businesses, and search...

There is an invisible line drawn between paid and organic search. Paid search marketers spend all day using tracking tools to measure conversion metrics via search engine APIs. SEO pros are mostly concerned with site structure, content creation and link...

If you’ve dabbled in internet marketing in one form or another, then you’ve inevitably have heard about Page Rank (PR). The PR algorithm is a key component for Google’s search engine ranking. To understand how PR can work for a video...

The basic business models of the Internet, as I have called them, include; the Ad Units Revenue model, the Subscription Revenue model, the Commission model, the Data Distribution Revenue model, eCommerce, and Build to Sell.  I can’t say that...

Web accessibility is an often over looked aspect of web development. Which truly is a shame because behind the somewhat intimidating W3C Web Accessibility Guidelines is the simple goal of ensuring that people are able to access a website using a variety...