ARTICLES - ACCESSIBILITY

Well before the Internet was created, direct marketing legends such as John Caples and Claude Hopkins would setup a split-run-test in a printed publication where they would test two different advertisements (for the same product) and measure the success...

When brands target different national markets offline, they often prepare a separate strategy for each target market, including distinct branding, packaging, and messaging. Well, online markets are no exception. When considering to rank high in search...

Millions of people turn to search engines to answer their questions, from parents with sick children to kids needing homework help. Search engines are the gatekeepers to the plethora of information swirling about on the Web. Keyword density is key for...

“Bid Management Tools”, “Paid Search Automation”, “Rule-Based Campaign Management Software”, "Portfolio Management": if you're an internet marketer but haven't heard these words recently, then you obviously...

There is no way to avoid a little math when discussing these subjects, but I hope that the following overview does is accessible and will be put to good use.

Undoubtedly one of the most popular topics in Internet Marketing today is Search Engine Optimization (SEO), the name given to improving website content and Web visibility for higher placement in the search engines. With a little research and elbow grease,...

The search engine optimisation industry has largely revolved around Google. With more than half of all internet users in English-speaking countries using Google, it is not surprising that everyone from internet marketers, local businesses, and search...

There is an invisible line drawn between paid and organic search. Paid search marketers spend all day using tracking tools to measure conversion metrics via search engine APIs. SEO pros are mostly concerned with site structure, content creation and link...

If you’ve dabbled in internet marketing in one form or another, then you’ve inevitably have heard about Page Rank (PR). The PR algorithm is a key component for Google’s search engine ranking. To understand how PR can work for a video...