Since the launch of the Apple App Store in July 2008, the popularity of mobile apps has skyrocketed as a new, innovative way for users to interact online. For many people, apps are becoming the most popular means to use the internet, whether for email,...

When branding pioneer Alan Siegel (www.SiegelGale.com) coined the term “brand voice” back in the mid-’80s, he labored in a command-and-control, print-dominated, single-screen media ecology where the Annual Report was king. Today,...