ARTICLES - CONFERENCE ARTICLES

  • Summer 2010

    ad:tech London: think strategy, not just technology! 21st and 22nd September 2010

    Anthony Hull, ad:tech London - Conference Articles

    ad:tech London is the UK's essential event for professionals seeking to stay ahead of the latest interactive media, advertising and marketing trends. Held on 21st and 22nd September 2010, ad:tech unites advertisers, media owners and agencies to harness...

  • Summer 2010

    Are SMEs missing a trick with digital marketing?

    Anthony Hull, ad:tech London - Conference Articles

    ad:tech London 2010 is taking place at Olympia National, London, 21-22 September 2010. This year, speakers include: Google, Facebook, YouTube, Julie Meyer, Google Ads Factory, BBC, King of Shaves, Just-Eat and The Guardian. For more information visit:...

  • Summer 2010

    King of Shaves: "Never assume you've got it all sorted"

    Will King, King of Shaves - Conference Articles

    Will King launched King of Shaves in 1993 with the aim of selling shaving oils that would combat razor rash. His brand is now stocked in around 30,000 shops in countries from around the world, including the US, Japan, Australia and New...

  • Summer 2010

    Marketing luxury to the digital generation

    Catherine Thurtle, ad:tech London - Conference Articles

    Although luxury brands aren't targeted at your average Joe, they are still keen to harnass social media. Louis Vuitton and Moët Hennessy's (LVMH) EVP, Kamel Ouadi, discusses what approach the elite are taking.