E-commerce marketers, Web publishers and lead generation sites spend plenty of time and resources personalizing their external marketing efforts, and for good reason. Personalization works. Yahoo!, for example, found that advertisers could easily boost...

I am continually in awe at the things one can do on the Internet these days.  Mere mortals without technical training can show the world their home videos. Regular people can have their own radio program.  I can watch my granddaughter eat her...

Canonicalization is the process used by search engines to determine the best URL or website address when several different choices exist. This is a common issue that is predominantly related to home page files at the root level. For example, to a web...