ARTICLES - CONTENT CREATION

With advances in Internet and website management technology, the task of managing a corporate website, a role traditionally held by IT, has shifted into the hands of marketers. Ideally, content management is the marketing team’s responsibility.This...

If Q4 of 2011 is any indication, 2012 should be one of the better years in advertising of late. Businesses are starting to hire and spend on resources, combined with an election yearand the Olympics,should make for more dollars being spent on...

As a respectable internet marketer, you most likely spend a lot of time and effort creating high quality content for your site and/or link building activities. A well researched and crafted article takes a lot of time and ultimately only adds one piece...

Aside from common misspellings, misplaced commas and poorly modified participles, web copy can be brimming with errors.  While most authors are aware of these common grammatical boo-boos, many copywriting errors actually occur at a higher...

 The tough economy has driven a very strong appetite for free products. When it comes to giving away something for free, not even a low cost competition can beat it. Think about your current online offerings.  

E-commerce marketers, Web publishers and lead generation sites spend plenty of time and resources personalizing their external marketing efforts, and for good reason. Personalization works. Yahoo!, for example, found that advertisers could easily boost...

I am continually in awe at the things one can do on the Internet these days.  Mere mortals without technical training can show the world their home videos. Regular people can have their own radio program.  I can watch my granddaughter eat her...

Canonicalization is the process used by search engines to determine the best URL or website address when several different choices exist. This is a common issue that is predominantly related to home page files at the root level. For example, to a web...