ARTICLES - CONVERSION

Top executives are under an increasing amount of pressure from demanding shareholders to take company profits to new heights.In a desperate search for additional revenue opportunities, most executives dismiss their website as practical solution for...

You have heard the saying, “When you optimize for everyone, you optimize for no one,” right? It sounds obvious: target your optimization efforts for the right audience to achieve your online marketing goals. But studies show that most digital...

Search keywords. Display ads. Email marketing. Affiliates. You pay significant money for clicks, but then what? Companies spend thousands of dollars driving traffic to their site, but many times don’t spend a fraction of that converting that...

In the past, a one-way flow of information to customers was enough. Marketing strategies built around mass broadcast mediums were the norm, and consumers were content to digest the information provided to them.    

Standardized (or "package") pricing has been the Internet marketing industry norm for some time. It works because it's easy to sign up new clients without writing a custom proposal for everyone.  But if service packages are your only...

  As the country continues to battle a recession, marketers increasingly feel the pressure to make search marketing campaigns perform at higher levels. One of the best options available is landing page testing, and one of the best landing page...

What is conversion optimization?  It's basically the procedure of maximizing the percentage of website visitors that take the desired action, such as purchasing an item or signing up for a newsletter. Conversion optimization blends art with science....

Imagine hiring a salesperson who never calls in sick and always persuades potential customers to take action – make a purchase, sign up for courses, give a donation – whatever it is that impacts your bottom line.  This isn’t a fantasy. ...

The conversion optimizer differentiates each click based on additional information available to Google. This includes (but is not limited to) the location of the user, the exact query he or she typed in, and many other variables, such as the website the...

A prospective client comes to you with a problem. Their site is underperforming and they are certain that the answer to all of their problems is more traffic. If they can just get the site in front of more people, they are certain to capture that phone...