As the country continues to battle a recession, marketers increasingly feel the pressure to make search marketing campaigns perform at higher levels. One of the best options available is landing page testing, and one of the best landing page...

What is conversion optimization?  It's basically the procedure of maximizing the percentage of website visitors that take the desired action, such as purchasing an item or signing up for a newsletter. Conversion optimization blends art with science....

Imagine hiring a salesperson who never calls in sick and always persuades potential customers to take action – make a purchase, sign up for courses, give a donation – whatever it is that impacts your bottom line.  This isn’t a fantasy. ...

The conversion optimizer differentiates each click based on additional information available to Google. This includes (but is not limited to) the location of the user, the exact query he or she typed in, and many other variables, such as the website the...

A prospective client comes to you with a problem. Their site is underperforming and they are certain that the answer to all of their problems is more traffic. If they can just get the site in front of more people, they are certain to capture that phone...

The times, they are a-changing, people. The internet is becoming an increasingly competitive market and the share you’ve captured for your keywords is a hot (and finite) commodity. You can assume that the search volume for any particular keyword...

Our company routinely runs large scale landing page optimization tests to improve conversion rates. One of the most common components that we test is the sales copy on the page. We have found that changing your approach to writing can often lead to a...

If you’re like most online marketers, you are doing everything you can to optimize your website. One of the best ways to optimize your site is through multivariate testing. In a multivariate test, variations of your site’s content are presented...