ARTICLES - EMAIL MARKETING

Email still rules when it comes to building valuable customer relationships: It’s direct, it lets you showcase brand and product messages, and it drives immediate calls to action. Yet many companies still get it wrong. 

How many emails do you send each day – 10, 25 – 50 or more? And your staff? Even a small business typically sends more than 100 email messages daily, and many thousands annually. But few companies make effective use of this, dare I say,...

Over the past few months you’ve been networking online and offline making sure to collect subscribers for an email blast. These people seemed very interested in your services and were definitely looking to find out more. You wrote out a quality...

 Pick a discipline of study and slap “neuro” on the front end of it.  Chances are the new name you’ve created is an actual discipline being studied somewhere.  Go ahead; try this one -- tack “neuro” onto the...

I recently came across an intriguing tweet asking the question, “Is 10,000 followers equivalent to 10,000 email addresses?”  The person that re-tweeted this question responded, “No. 10,000 followers is more credible.” ...

When it comes to competing for new and repeat customers in today’s highly-competitive digital marketplace, creating brand advocates is a more important marketing objective than creating brand awareness.    

Joseph Jaffe, author of "Join the Conversation" and the award-winning blog jaffejuice.com, has often quoted Einstein, who said "the definition of insanity is doing the same thing over and over again and expecting different...

“Do more for less” becomes the mantra for every business when the economy is shaky. Sure, belt-tightening is important. But it’s not simply a matter of spending less; rather it’s acquiring insights quickly that can help you survive...

As marketers, we all have some bad habits that can get in the way of making our email campaigns as effective as they might be. Beating these habits can transform an email campaign, increase productivity, and build customer loyalty.   We all have...

The technology driving Web 2.0 has outpaced many marketing professionals ability to stay ahead of the curve. This has left many organizations playing to the script of an outdated  marketing strategy. The possibility of  failure is now higher...