ARTICLES - INTERNET MARKETING

If you’re keeping up with the latest trends in marketing, you already know the importance of an Internet marketing campaign.  You have also probably tried one or moreInternet marketing channelsas a way to stay relevantand increase traffic...

Close your eyes and imagine yourself in your ideal business market. In this market, your product is readily accessible to your perfect demographic and they are aware that you are the very best provider for that particular product. 

Have you ever seen the same banner ads everywhere you go on the web and wondered how they could be so targeted to what you’re interested in? Have you ever wondered how some companies can afford to pay so much to advertise themselves on nearly...

Because most websites convert visitors at a mere fraction of their potential, annual revenues and managerial bonuses were less than stellar in 2011.Many CEOs and CMOs are under the pressure to increase company revenues, while under additional pressure...

One of the main reasons I’m approached by new B2B clients is they feel frustrated having spent £x on a brand new website expecting customers to flock through, leaving their contact details to allow their sales teams to ‘finish the...

The myths by which we live determine our success or failure. These myths can become so powerful they are accepted as fact, when in reality they are fictions that lead us astray.  

Many times those who use SEM (Search Engine Marketing) services don’t see much in the way of vendor-provided evidence that proves a distinct return on the investment. This is unfortunate because the lack of evidentiary success factors creates a...

Over the past year, Google has been focused on investing in new ways to generate revenue through their popular Adwords platform. This has included expanding their display advertising, where there has been a measurable increase in the number of companies...

The way consumers spend is changing - they are more knowledgeable, demanding and have more choices. It stands to reason, therefore, that marketers need also to adapt.  

Many people look at marketing automation (MA) as a technology problem and expect that by applying good technology, great results will follow.  The truth is that while technology is important, it is not the most important part of implementing a...