One of the main reasons I’m approached by new B2B clients is they feel frustrated having spent £x on a brand new website expecting customers to flock through, leaving their contact details to allow their sales teams to ‘finish the...

The myths by which we live determine our success or failure. These myths can become so powerful they are accepted as fact, when in reality they are fictions that lead us astray.  

Many times those who use SEM (Search Engine Marketing) services don’t see much in the way of vendor-provided evidence that proves a distinct return on the investment. This is unfortunate because the lack of evidentiary success factors creates a...

Over the past year, Google has been focused on investing in new ways to generate revenue through their popular Adwords platform. This has included expanding their display advertising, where there has been a measurable increase in the number of companies...

The way consumers spend is changing - they are more knowledgeable, demanding and have more choices. It stands to reason, therefore, that marketers need also to adapt.  

Many people look at marketing automation (MA) as a technology problem and expect that by applying good technology, great results will follow.  The truth is that while technology is important, it is not the most important part of implementing a...

  “I know that half of my advertising dollars are wasted. I just don’t know which half.” This reflection by the early 20th century marketer John Wanamaker – founder of Wanamaker’s, the world’s first department...

 Everything is going online and going digital so it is time book publishers and book authors think outside of their jacket covers and uncover additional options in how they can market and repurpose their material.  Regardless of the device more...

If your business has decided to jump on the blogwagon, it’s essential to understand exactly what it is that you’re setting out to achieve.  

The internet marketing team at WebpageFX recently held a "Small Business Boot Camp" here in Carlisle, PA to teach small business owners how they can benefit from the Web.