ARTICLES - INTERNET MARKETING

  • Online Edition

    Call Tracking Takes the Mystery Out of Offline Conversions

    Kathleen Colan, Mongoose Metrics - Internet Marketing

      “I know that half of my advertising dollars are wasted. I just don’t know which half.” This reflection by the early 20th century marketer John Wanamaker – founder of Wanamaker’s, the world’s first department...

  • Online Edition

    Going Digital: Web Marketing Tactics for Book Publishers

    Brooke Spilberg , B Line Marketing - Internet Marketing

     Everything is going online and going digital so it is time book publishers and book authors think outside of their jacket covers and uncover additional options in how they can market and repurpose their material.  Regardless of the device more...

  • Online Edition

    8 Tips To Help Build Your B2B Blog Strategy

    Ian Rhodes, ianrhodes.co.uk - Internet Marketing

    If your business has decided to jump on the blogwagon, it’s essential to understand exactly what it is that you’re setting out to achieve.  

  • Online Edition

    Augmented Reality and the Future of Internet Marketing

    Xander Becket , WebpageFX - Internet Marketing

    The internet marketing team at WebpageFX recently held a "Small Business Boot Camp" here in Carlisle, PA to teach small business owners how they can benefit from the Web.          

  • Online Edition

    Location is Everything.

    John Federman , Searchandise Commerce - Internet Marketing

    A branded banner spanning the store entrance.   For decades, product marketers and merchandisers have strived to get their brands into the ideal location where they can dominate the competition and impact buyers at the point of...

  • Online Edition

    Top 10 Things to Include On Your Website to Optimize Your Organic Search Visibility

    AnnaLaura Brown, Internetwork Marketing - Internet Marketing

    Increasing your organic search engine visibility depends upon having good SEO on your site. Too many web site owners miss several major and important things when designing their websites.    

  • Winter 2008

    Optimizing ROI in Online Media Operations through Strategic Resource Scaling

    Jay Kulkarni , Theorem - Internet Marketing

    Driving revenue and controlling costs is paramount for any successful business. How an organization utilizes its resources to focus on revenue generating activities rather than peripheral tasks can make the difference between success and stagnation.

  • June 2008

    Global eMarketing in 2008 How to Capitalize on Global Online Growth

    Brian Thomas, PCI, Inc. - Internet Marketing

    Whether your business sells products, services or information, sells online, offline, or some combination, or sells through direct or indirect channels, the opportunity to greatly expand your revenue through global sales in greater now than in any time...

  • June 2008

    Want More From Your Internet Marketing Campaigns?

    Ezra Silverton, 9th sphere - Internet Marketing

    After seeing first hand the power and results gained from internet marketing initiatives, clients often ask what more can be done. How can you benefit even more from your search engine optimization (SEO), search engine marketing (SEM), social media marketing...

  • March 2008

    Search Marketing – Past, Present And Future…Search 3.0 And 4.0

    Danny Sullivan, SMX West - Internet Marketing

    After years of no real dramatic evolution in search, the third generation has finally arrived and the fourth is on the way. Google calls the next generation of search Universal Search, or a more generic name as it’s now hit all the major search...

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