ARTICLES - INTERNET MARKETING

  • Spring 2010

    Location is Everything.

    John Federman , Searchandise Commerce - Internet Marketing

    A branded banner spanning the store entrance.   For decades, product marketers and merchandisers have strived to get their brands into the ideal location where they can dominate the competition and impact buyers at the point of...

  • Spring 2010

    Top 10 Things to Include On Your Website to Optimize Your Organic Search Visibility

    AnnaLaura Brown, Internetwork Marketing - Internet Marketing

    Increasing your organic search engine visibility depends upon having good SEO on your site. Too many web site owners miss several major and important things when designing their websites.    

  • Winter 2008

    Optimizing ROI in Online Media Operations through Strategic Resource Scaling

    Jay Kulkarni , Theorem - Internet Marketing

    Driving revenue and controlling costs is paramount for any successful business. How an organization utilizes its resources to focus on revenue generating activities rather than peripheral tasks can make the difference between success and stagnation.

  • June 2008

    Global eMarketing in 2008 How to Capitalize on Global Online Growth

    Brian Thomas, PCI, Inc. - Internet Marketing

    Whether your business sells products, services or information, sells online, offline, or some combination, or sells through direct or indirect channels, the opportunity to greatly expand your revenue through global sales in greater now than in any time...

  • June 2008

    Want More From Your Internet Marketing Campaigns?

    Ezra Silverton, 9th sphere - Internet Marketing

    After seeing first hand the power and results gained from internet marketing initiatives, clients often ask what more can be done. How can you benefit even more from your search engine optimization (SEO), search engine marketing (SEM), social media marketing...

  • March 2008

    Search Marketing – Past, Present And Future…Search 3.0 And 4.0

    Danny Sullivan, SMX West - Internet Marketing

    After years of no real dramatic evolution in search, the third generation has finally arrived and the fourth is on the way. Google calls the next generation of search Universal Search, or a more generic name as it’s now hit all the major search...

  • Online Edition

    SEO 2.0: Where Is Search Heading And How Can You Stay Ahead Of The Curve

    Aaron Kahlow , BusinessOnLine - Internet Marketing

    As we all know, Search Engine Marketing (Search) provides the highest return on investment for the marketing dollar when properly executed.  Whether it be optimizing your site for top “Natural” listing in the major Search Engines like...

  • March 2008

    Viral Marketing And Search Marketing – Perfect Companions

    Fionn Downhill , Elixir Systems - Internet Marketing

    Strong content leading to natural links have long been touted as the ethical way to build website rankings in the main search engines.  One of the accepted best practices of Search Engine Optimization (SEO) is to encourage clients to expand and optimize...