People do not often make rational decisions. In fact, the capacity for abstract rational thought is only a recent evolutionary addition to our brains. We have mainly gotten by on our emotions and gut feelings. We may think that we are approaching something...

A landing page serves as a bridge between the marketing message that brings visitors to your website and the site functionality that enables those visitors to take action, such as filling out a lead form or making a purchase. In essence, it’s your...

Landing page testing can result in dramatic and lasting improvements to your online marketing program profits. However, setting up a testing program involves many moving parts. A camel is a horse designed by a committee. —Sir Alec Issigonis...