ARTICLES - LANDING PAGE OPTIMIZATION

Marketers can be a greedy breed. Eager to convert website visitors into paying customers, they often use pushy tactics online that would never be tolerated in a brick and mortar environment. Does your website require a registration before someone can...

Landing page optimization and testing is a complex activity that requires knowledge of many fields including usability, copywriting, math, and web design. But at its core, we are still trying to influence the behavior of people, and human nature has...

Just like Atlas it carries the weight of the world on its shoulders.  Under the staggering load of all of this content your homepage is groaning and not fulfilling its purpose. Your homepage does not serve any of its intended constituencies...

Human beings are social creatures that seek out companionship and relationships. Our map of reality can be viewed as a series of concentric circles which include the most trusted relationships and those who are in our hearts at the very...

People do not often make rational decisions. In fact, the capacity for abstract rational thought is only a recent evolutionary addition to our brains. We have mainly gotten by on our emotions and gut feelings. We may think that we are approaching something...

A landing page serves as a bridge between the marketing message that brings visitors to your website and the site functionality that enables those visitors to take action, such as filling out a lead form or making a purchase. In essence, it’s your...

Landing page testing can result in dramatic and lasting improvements to your online marketing program profits. However, setting up a testing program involves many moving parts. A camel is a horse designed by a committee. —Sir Alec Issigonis...