ARTICLES - LOCAL SEARCH

Years ago, business owners focused on a few select channels to communicate to their customers. Spreading the word about their products, services, hours of operation and contact details, including their name, address and phone number (NAP), was based...

There have been multiple articles written that local search is changing the face of how small mom-pop businesses are gaining new business by use of the internet. Most people feel that just being found on the local maps is the key to the successes this...

Are You Visible? It is well understood today that local listings in search engines is a critical factor in being found online, partly due to the growing use of mobile devices but more so the fact that the major search sites place business listings...

Even though its often referred to as the World Wide Web, the Internet is a powerful tool for promoting your business locally. Many sites, including Google and Yahoo, cater to localized businesses and provide local maps and business information directly...

The Google Local 7 Pack currently dominates the Search Engine Results Pages for many queries, with preferred positioning above the organic results. It pushes the organic results down the page, leaving most of them below the fold and off the screen. People...

Search is a powerful tool for marketers when their customers are actively looking for a product or service. When there’s already demand, search helps fulfill it. And that has made search a major force in online advertising. What about all those...

I’m a former ad man for the yellow pages industry, so I understand the old precept that says, “Advertising is sold not bought.”  I also believe that advertising works when it’s done the right way; after all, I own a ShamWow...

A local search takes place when a consumer uses a major search engine, an online Yellow Pages or specialized Internet directory to find local products or services by entering keywords alongside a geo-modifier. Local results are presented in three ways;...

Everyone uses online maps these days. Everyone. Last week, I was pretty sure I caught one of my dogs online, mapping out our latest walk and rating it for distance and quality… and then there’s my aunt – she spends about half of her...