Trends in social media and mobile technology are driving the emergence of a new breed of marketers capable of navigating a constantly connected consumer marketplace. 

As usual, during my family’s Sunday night Wii bowling championship, my son decided to call it quits after a few frames. To make it fair, my wife and I decided to bowl his turns left handed, obviously thinking his score would never surpass ours....

As search engines place a higher focus on search accuracy, online marketers will need to leverage new techniques to drive quality traffic to a website. There will be a strong emphasis on content accuracy which goes beyond today’s search optimization...

Infographics are all the rage these days and, when designed and promoted properly, can generate volumes of links and drive much more traffic to your website. The problem is most companies set out on their journey without considering the effort required...

In 2010, it was estimated that businesses spent $200 million on marketing automation (Raab Associates). While that almost doubled the 2009 number, it still is a small portion of the $129 billion that was spent in 2010 on B2B marketing and advertising...

Atum, an IT hosting provider from Toronto, must be doing something right. They have currently a 99% customer retention rate that often leads to questions of how exactly they are able to have such a rare percentage. What is the company's secret in maintaining...

Market research professionals, your colleagues and 15 minutes spent at any party all confirm the notion that shoppers are spending more time on the Web – from brand identification and differentiation to feature and price comparison, and often all...

Being online has rapidly become the center of our universe.  And why not?  There you can literally do anything and everything: watch tv, shop, network with colleagues, listen to the radio, converse with friends in foreign countries, even live...

February marks the slow transition from pro football to Major League Baseball, and while dissecting Superbowl advertising and Theo Epstein’s off-season maneuvers, my thoughts gave way to a new view of marketing in 2009. I’ll characterize it...

The traditional form of marketing that had been developed and perfected throughout the 20th century is dead.  No one would think of using an old TV set from 1970, a low resolution beast that took up more space than an armchair.  It was fine...