ARTICLES - MARKETING

Imagine you’re the CEO of a Fortune 500 Company, and the executive team is discussing digital marketing. Your CIO tells you, “We’re swimming in tons of new data, but we don’t know if any of it helps create business value.”...

Once upon a time there was a small destination website where almost all website traffic funneled through before going anywhere they didn't already know... Google.  They might still be around, but having not seen their home page in years, who knows. ...

We live in an over-communicated world, which makes it difficult as marketers to have a resonating message that effect our bottom line. The Union of Concerned Scientists stated that the average American is bombarded by about 3,000 advertising messages...

The evolution of the internet has taken us all on a high-speed thrill-ride, and the fun’s only just begun – so keep that seatbelt buckled and hang on. Today’s brand managers have to position their online destinations to be ready for...

Trends in social media and mobile technology are driving the emergence of a new breed of marketers capable of navigating a constantly connected consumer marketplace. 

As usual, during my family’s Sunday night Wii bowling championship, my son decided to call it quits after a few frames. To make it fair, my wife and I decided to bowl his turns left handed, obviously thinking his score would never surpass ours....

As search engines place a higher focus on search accuracy, online marketers will need to leverage new techniques to drive quality traffic to a website. There will be a strong emphasis on content accuracy which goes beyond today’s search optimization...

Infographics are all the rage these days and, when designed and promoted properly, can generate volumes of links and drive much more traffic to your website. The problem is most companies set out on their journey without considering the effort required...

In 2010, it was estimated that businesses spent $200 million on marketing automation (Raab Associates). While that almost doubled the 2009 number, it still is a small portion of the $129 billion that was spent in 2010 on B2B marketing and advertising...

Atum, an IT hosting provider from Toronto, must be doing something right. They have currently a 99% customer retention rate that often leads to questions of how exactly they are able to have such a rare percentage. What is the company's secret in maintaining...