Being online has rapidly become the center of our universe.  And why not?  There you can literally do anything and everything: watch tv, shop, network with colleagues, listen to the radio, converse with friends in foreign countries, even live...

February marks the slow transition from pro football to Major League Baseball, and while dissecting Superbowl advertising and Theo Epstein’s off-season maneuvers, my thoughts gave way to a new view of marketing in 2009. I’ll characterize it...

The traditional form of marketing that had been developed and perfected throughout the 20th century is dead.  No one would think of using an old TV set from 1970, a low resolution beast that took up more space than an armchair.  It was fine...

Data quality is a huge issue in the marketing world and more organizations are beginning to realize that poor quality data can hurt them. According to research by D&B Canada, “dirty data” costs US businesses six hundred billion dollars...

Even in the midst of an economic downtown, good firms find ways to thrive. Can a bad economy actually be good news?  Not only can it be good news, it can also represent exciting and substantial growth opportunities for leading organizations.

Perhaps there has been no other time where companies focus so much on the RIO for every dollar they spend. With the economy moving in a downward spiral, every website visitor matters even more. Every click is a chance of potential lost or gained revenue....

The short answer is -- Because you want to be in business tomorrow and the next day.  To make that happen in this economy you absolutely need to get the maximum from every marketing dollar you spend – and the only way to do that is to measure...

As online PR for SEO benefit increases in popularity traditional PR agencies in the UK seem slow to embrace the advantages of integrating their on and offline campaigns. Public relations has long been considered a powerful tool in promoting a brand....

In today’s multichannel universe, the strongest online marketing strategy is one that carefully incorporates offline media as well – using the strengths of each within an overall intelligent, integrated approach. Online direct marketing...

Insights from digital consumers illustrate business results from segment-driven marketing Contrary to popular opinion one size usually does not fit “all”.  That’s as true in marketing as it is in swimwear!  In a recent survey,...