Data quality is a huge issue in the marketing world and more organizations are beginning to realize that poor quality data can hurt them. According to research by D&B Canada, “dirty data” costs US businesses six hundred billion dollars...

Even in the midst of an economic downtown, good firms find ways to thrive. Can a bad economy actually be good news?  Not only can it be good news, it can also represent exciting and substantial growth opportunities for leading organizations.

Perhaps there has been no other time where companies focus so much on the RIO for every dollar they spend. With the economy moving in a downward spiral, every website visitor matters even more. Every click is a chance of potential lost or gained revenue....

The short answer is -- Because you want to be in business tomorrow and the next day.  To make that happen in this economy you absolutely need to get the maximum from every marketing dollar you spend – and the only way to do that is to measure...

As online PR for SEO benefit increases in popularity traditional PR agencies in the UK seem slow to embrace the advantages of integrating their on and offline campaigns. Public relations has long been considered a powerful tool in promoting a brand....

In today’s multichannel universe, the strongest online marketing strategy is one that carefully incorporates offline media as well – using the strengths of each within an overall intelligent, integrated approach. Online direct marketing...

Insights from digital consumers illustrate business results from segment-driven marketing Contrary to popular opinion one size usually does not fit “all”.  That’s as true in marketing as it is in swimwear!  In a recent survey,...

With over 25 years of marketing experience, Kurt Noer’s first job was in 1982 designing brochures for Century Marketing, Inc.  Kurt recalls, “In those days, we had a huge typesetting machine which would spit out one line of text at a...