ARTICLES - MOBILE ADVERTISING

In his last piece, Michael Dewhirst, CTO at StrikeAd, discussed numerous problems which need to be addressed in the mobile advertising world, looking particularly at the shift away from UDIDs, and back towards the old veteran, the cookie, for tracking...

Smartphone usage is growing rapidly. According to StatsCounter Global Stats, mobile internet usage doubles every year. Mobile closed 2011 at 8.5 percent of global internet traffic and is on target to close 2012 at just under 20 percent of all global...