ARTICLES - MOBILE MARKETING

Mobile technology is a powerful tool for generating brand advocacy in a multichannel marketing environment. Although brands typically use mobile ads, SMS campaigns, check-in rewards and other mobile initiatives to promote advocacy, some brands are...

Any business that keeps half an eye on advances in technology to find out how it might help, or indeed harm, their business, has probably heard, or read, someone, somewhere, urging them to go mobile. The problem for many businesses, however, is understanding...

There are numerous problems that still need to be solved in the mobile advertising world: patchy cookie support (and understanding of how they actually work!); device identifiers (or as they’re otherwise known – UDIDs) inconsistency; and...

The amount of time consumers spend on mobile devices has already surpassed their time spent on the web and advertisers are following suit to monetize the mobile dependence. Mobile advertising has been adopted faster than other media – much faster,...

We haven’t met, so let me introduce myself.  My name is Jeff Rohrs, and I know you.  I may not “know” know you, but I know your type.  You’re most likely an early adopter—or at least a fast-follower—and...

According to Smashing Media GmbH, there will be 1.7 billion mobile Internet users by 2013. An essential choice facing business decision-makers today is how to best share your company's content and products on the mobile devices that are set to take over....

70% of the world’s population now own a mobile phone. More than 45% of new mobile phone sales are smartphones. By 2014, mobile Internet usage is expected to surpass desktop Internet usage. The time for mobile marketing is now. 

The burgeoning mobile commerce channel represents both a tremendous opportunity for retailers to reach consumers and a challenge to deliver the type of online shopping experience consumers have come to expect from e-commerce sites. 

Baby boomers are the largest generational population, however, with 80 million strong, Gen Y will actually constitute a greater influence and buying power in the not so distance future. Ultimately, Gen Y income and what they stand to inherit will surpass...

Location-based services (LBS) like Foursquare, Gowalla and Loopt are adding another dimension to the mobile marketing toolkit for local businesses. And, with new geolocation sites launching everyday, it is crucial for merchants to take a closer look...