ARTICLES - PAY PER CLICK

Run the search term report in your ppc accounts as it could save you hundreds and even thousands of dollars depending on what your budget is. Too often, we have potential incoming clients who are wasting literally thousands of dollars on irrelevant...

Do you wash your own clothes by hand? Of course not, why would you? We have machines that do that for a reason – to make our lives easier. So why are you still manually running an AdWords campaign? 

2011 is going to be the most interesting year for both search engine optimisation and social media in a long time. I’m sure we’ll see this year being incredibly significant for both Google and Facebook, certainly in terms of popularity...

When you think of pay-per-click advertising, you’re probably picturing something to do with keywords, ads on Google, and paying every time someone clicks on your ad. That is all true. However, PPC is continually evolving. There have been recent...

Forrester Research reports that eighty percent of all product searches begin online, whether the product is to be purchased online or in-store. The Web influenced $937 billion in U.S. store sales in 2009 and projected to reach $1.3 trillion by 2013,...

There have been many articles written, and much discussion, about long-tail keywords. To set the stage, here's a brief definition. Long-tail keywords are search phrases that tend to be longer than just 2 - 3 words.  

Advertisers typically start with a list of keywords they have generated by themselves and if they have taken an extra step, they've used the keyword suggestions tools offered by Google or other tools like WordTracker and WordStream. But choosing keywords...

As marketers continue to look for new ways to track which advertising channels successfully reach prospective customers, pay per call advertising – where advertisers pay a set price for each call generated by a unique phone number in an ad or...

For years Search Engines have been pushing contextual ads (content advertising) as a way to increase their distribution and revenue, but it seemed like advertisers just weren’t buying it.    

Large and small corporations managing multiple brands online via different websites face a series of unique challenges. Because sites often have related or overlapping product lines, they compete with each other for online traffic, rankings and revenue....