For years Search Engines have been pushing contextual ads (content advertising) as a way to increase their distribution and revenue, but it seemed like advertisers just weren’t buying it.  

Large and small corporations managing multiple brands online via different websites face a series of unique challenges. Because sites often have related or overlapping product lines, they compete with each other for online traffic, rankings and revenue....

When you buy advertising placement on the search engines, you specify the maximum price that you are willing to pay when someone clicks your ads. This is known as your maximum bid.    

Always keep in mind that you’re not mounting a campaign to generate clicks; you’re looking to sell products or ideas while building brand awareness and preference. An important part of measurement is about identifying and setting clear and...

Some commentators highlight the abilities of database marketers and analysts (direct mail, in and outbound telemarketing, email, loyalty programs) to synthesize, sift, and understand data, and then produce actionable (specific, timely, impactful) recommendations. ...

Ad coverage is the percentage of time an ad appears when someone searches for the specified, targeted terms. For instance, if 100 people search on a marketer’s keyword phrase and that marketer’s ad appears 60 times, then the ad coverage for...

As an online marketing professional or ecommerce site owner, it’s easy to get focused on getting traffic, traffic, and more traffic.  SEO, PPC, and various marketing efforts are measured in terms of how many eyeballs they put on the site and...

Post-click marketing is not a new marketing tactic, but many of online marketers have focused primarily on one aspect of post-click marketing to date – the singular landing page. And while it has been proven that the typical custom landing page...

Most times it’s easier to figure out what you want instead of what you don’t want. For instance, let’s say you go into Starbucks, ready to try a Blueberries & Crème Frappuccino. Now when you order, you don’t say,...

So you've decided to offer your clients Paid Search Management services. One of the most frequent activities that must be done when managing paid search campaigns for other companies is reporting. Clients will expect frequent communications from the...