It doesn’t matter if you have the best product or service in the world. It could simultaneously save lives, protect the environment, prevent wars and make everyone thin and beautiful―people would still have something negative to say about it....

As the age-old saying goes, first impressions are everything. And while this means that you have to put your best foot forward when you get talked into that blind date with Susie’s second cousin, the internet and the effectiveness of search engines...