ARTICLES - REPUTATION MANAGEMENT

The greatest asset a company can own is its good name or reputation. A good reputation can demonstrably increase corporate worth and can help maintain competitive advantage. Protecting and enhancing this has become more pertinent for companies in today’s...

As more people use the social media to talk, share, and interact with others, there’s an increasing chance that the same tools will be used to talk about your products, service, and offers. This poses an opportunity as well as a threat. How can...

It doesn’t matter if you have the best product or service in the world. It could simultaneously save lives, protect the environment, prevent wars and make everyone thin and beautiful―people would still have something negative to say about it....

As the age-old saying goes, first impressions are everything. And while this means that you have to put your best foot forward when you get talked into that blind date with Susie’s second cousin, the internet and the effectiveness of search engines...