ARTICLES - SEARCH ENGINE MARKETING

Pinterestcame into the picture in March of 2010 as a closed beta version operating on an invitation only basis, like many other social media outlets in their infancy had preceding them. It wasn’t until August 16th of 2011, when Time Magazine...

Increasing complexity and competition in search marketing push it beyond the budgets of ever larger small businesses. The rate of this increase is accelerating. The top search engines and agencies try to ameliorate this trend by offering simpler, cheaper...

Yeah I get it, no one’s really asking this question anymore. YouTube is used by people from around the globe, and in just a few short years, has become a big piece of our popular culture. That’s why it’s shocking to see so many businesses...

Every week there’s a new study coming out about the high or low return on investment from social media advertising. As a stand-alone tactic, social media advertising has its proponents and detractors. Proponents often cite increased engagement...

There can be no doubt that internet marketing and search engine optimisation are still rapidly expanding.  This swift growth is presenting an interesting dilemma for search marketing agencies: how do they adapt their strategy to account for this...

Google. Bing. Yahoo. The battles for the hearts and minds of today’s consumers aren’t happening in boardrooms – they’re happening on search engines, the frontlines of brand warfare in the digital space. 

Search marketing turns the traditional “average viewer” media model on its head by facilitating advertisers’ exclusive engagement with consumers who have searched for and therefore declared an interest in their products/services within...

At my SEM agency – PPC Associates, I talk to a lot of potential clients who are convinced that search engine marketing is going to be the catalyst that turns their company into a massively profitably machine. As the CEO, founder, and de facto...

The evolution of the internet has taken us all on a high-speed thrill-ride, and the fun’s only just begun – so keep that seatbelt buckled and hang on. Today’s brand managers have to position their online destinations to be ready for...

The way people search and what they search for online is changing. People want to find the products and services they need, but close to their geographic location. They rely on their inner circle to give endorsements and reviews on products and businesses...