The marketer’s path for the acquisition of desirable traffic is typically well defined for E-Commerce, lead generation, publishing and subscription-based websites.  Generally, a website will have one or more internal teams or external agencies...

In earlier years, most companies didn’t know the first thing about search engine marketing, and as a result, almost all of them outsourced their Internet marketing campaigns to dedicated firms.

The other day an acquaintance I met earlier in the year called me about SEO.  She is a marketing director for a large insurance brokerage firm that specializes in life insurance, specifically term life insurance.  Apparently she downloaded an...

Ten years ago, selling SEO was largely a matter of education; most marketers didn’t know that simple changes to a Web site could drastically improve search engine rankings, or why they should want to do that. Now, SEO is on the radar and in the...

With the huge rise in user-generated content and freedom of the web, internet users have much more control and power than ever before. This means that all the hard work that goes into search engine optimisation, PR and marketing activities can be undone...

No matter how many times I hear it, I still cringe when I am asked this question by an Internet marketer who has heard that one of the best ways to build back links is by sending a news release through a distribution service like...

Once your site achieves a 1st page search engine ranking, your listings’ click-thru rate plays an important factor in whether it will remain there.  Once you learn how to increase your click-thru rate it will not only help you keep that top...

Matthew Conlin, Sales Director of Proactive Online Lead Generation specialist, Clash-Media, explains how companies can monetize the traffic through their website in new ways that do not invade on the usability or branding of the web pages.

“The future of SEO will be defined as a battle of robots vs. robots, and the industry must continue to adopt, support, and develop advanced software and tools that enable humans to see precisely how Search Engines view the world.”

This article applies the 80-20 rule to conversion rate optimization, SEO, and social media. It is addressed primarily to marketing managers, while the busy agency pro could jump to the final section on pay-for-performance deals. Article length precludes...