Although Bing has made small headway in gaining search market share, it still has a long way to go.  Below, we explore 5 ways Bing could become more relevant.  

 Many businesses have been hard-hit by the global economic downturn. The reaction of business owners has been key to them sinking or swimming in the domestic marketplace.   

After trudging through nearly six months of red tape, the deal between Microsoft and Yahoo! is now official. In mid-February, antitrust regulators in the United States and Europe cleared Microsoft to take over Yahoo!’s search business. This merger...

 Not too long ago, press releases were written to entice journalists to write a story about the subject of the release. If you didn't effectively pitch the story, that was the end of it.  

 There is no question SEO managers are facing new challenges in dealing with organic search.  What used to be a simple focused exercise to optimize a limited number of page assets is now a much more complicated task with increased visibility...

 Anthony Lepki of SiteBuilderOne.com would argue that the most important page on your website should be your homepage, a view that Lepki says is shared by the search engines.  

The marketer’s path for the acquisition of desirable traffic is typically well defined for E-Commerce, lead generation, publishing and subscription-based websites.  Generally, a website will have one or more internal teams or external agencies...

In earlier years, most companies didn’t know the first thing about search engine marketing, and as a result, almost all of them outsourced their Internet marketing campaigns to dedicated firms.

The other day an acquaintance I met earlier in the year called me about SEO.  She is a marketing director for a large insurance brokerage firm that specializes in life insurance, specifically term life insurance.  Apparently she downloaded an...

Ten years ago, selling SEO was largely a matter of education; most marketers didn’t know that simple changes to a Web site could drastically improve search engine rankings, or why they should want to do that. Now, SEO is on the radar and in the...