No matter how many times I hear it, I still cringe when I am asked this question by an Internet marketer who has heard that one of the best ways to build back links is by sending a news release through a distribution service like...

Once your site achieves a 1st page search engine ranking, your listings’ click-thru rate plays an important factor in whether it will remain there.  Once you learn how to increase your click-thru rate it will not only help you keep that top...

Matthew Conlin, Sales Director of Proactive Online Lead Generation specialist, Clash-Media, explains how companies can monetize the traffic through their website in new ways that do not invade on the usability or branding of the web pages.

“The future of SEO will be defined as a battle of robots vs. robots, and the industry must continue to adopt, support, and develop advanced software and tools that enable humans to see precisely how Search Engines view the world.”  

This article applies the 80-20 rule to conversion rate optimization, SEO, and social media. It is addressed primarily to marketing managers, while the busy agency pro could jump to the final section on pay-for-performance deals. Article length precludes...

Many SEO types today believe the magic bullet to high rankings is links.  Ranging from free for all link schemes, to blog links, to natural links to content, to anchor text controlled links.

In the last several months Twitter has become more popular than ever. Twitter.com was the fastest growing Web brand in May 2009, according to data from Nielsen Online. Unique visitors to the site increased a whopping 1,228% year-over-year, from 1.2 million...

These days every business understands that having a website is no longer optional, but a must have for doing business in the modern world.  That being said not all websites are created equal, and just having a website does not ensure that anyone...

One of my favorite tools to use when conducting an SEO review of a site is Google Webmaster Tools (http://www.google.com/webmasters/tools).   The beauty of this tool is that it gives direct insight into how Google's web spider, Googlebot, see...

Business owners in the 1990’s were faced with the fact that in order to compete, they needed to establish a web presence.  While the necessity of using search engines to achieve website visibility may be obvious to those in the search marketing...