ARTICLES - SOCIAL MEDIA OPTIMIZATION

Everyone may have a different definition for what a social online community is.  However, no matter how you define this type of online community, one key aspectremains consistent – communities allow marketers to facilitate conversations...

With Facebook constantly releasing new apps, features and ad formats, it gets hard to keep track of not only what tools are available, but what actually works for you as well. As Internet Marketers (you know, because we don’t like to be called...

People don't need reminding about the recession.  Two years of near constant bombardment by news stories about financial cuts, job losses and almost absolute economic meltdown, have left everyone hoping that the green shoots of recovery sprout...

Facebook has been the biggest phenomenon on the Internet in the last 5 years. The growth it has achieved worldwide is astounding. With more than 500 million users and millions of businesses integrating Facebook functionality into their websites the biggest...

Marketers constantly look to maximize every ad dollar they spend, both to attract new customers and engage current ones.In the past, options were limited by the constraints of traditional media outlets. Nowadays, social media provides a way to amplify...

Remember the old saying "a happy customer will tell three, but an unhappy one will tell ten." That is changing in a colossal way. The ability to obtain and analyze data is no longer reserved for analysts. Consumers, whether by mobile phone...

That party line has long outlived its usefulness. Social media has come of age and is no longer new to users, and with adoption rates nearing saturation you’ll be hard pressed to find an audience that isn’t active on at least one social...

The process of “doing business” is sometimes difficult to fully define.  Networking is one of those activities that can mean a lot of different things, depending on the person.  However, most successful business leaders can point...

The environment of Search Engine Marketing (SEM) & Social Media Marketing (SMM) will continue to change and make advances with new technology. The on-going changes to Google search and Bing, as well as the ever-eventful rumor mill of mergers or...

Most businesses today recognize social media as a powerful tool to engage customers, build brand awareness, drive website traffic and influence sales. A properly implemented social media strategy can increases in website visitors, improve customer...