Many consumers are learning more about their favorite businesses through social media networking sites.  What does this mean for your local business?  If you are not participating in social media, you are missing a critical...

Before social media made its grand debut into the advertising world, web analytics were safe, cozy and familiar. Success was measured by clicks, conversions and most importantly—sales.  

Social media sites have taught us that companies are no longer in control of their own message.  The individuals who post the good and bad about your company on blogs, Facebook, YouTube, Delicious, Twitter, etc. have changed the game.