Essential to almost all online marketing strategies, social media can amplify your exposure and help you connect with customers in new ways. But how do you determine what kind of posts perform best? What tweets lead to the most conversions? And can...

As many companies have already found out, having a business presence in the social media communities – namely Facebook, Twitter, and YouTube – can have a positive impact on the company’s bottom line. Being able to connect with customers...

Because of social networks, consumers are more connected and relying on their friends, followers and social searches to help them make decisions about brands, politics, fashion and a variety of other topics of interest. As a testament to this fact, within...

When American Express CMO John Hayes stood before a slew of high rollers and executives from the biggest brands in the world at the iStrategy Social Media conference in Chicago, he opened his speech with this: “I want to make this clear, straight...

 While most business professionals today realize that social media marketing is the way of the future, many are still confused about Twitter. “It has no business application,” “It’s something that only kids use,” and...

 With all the hype of social networking websites like Facebook, Twitter, LinedIn and the like, corporate marketing teams may be jumping on the bandwagon to be a part of the movement with a clear purpose or strategy.  But among all the different...

Many consumers are learning more about their favorite businesses through social media networking sites.  What does this mean for your local business?  If you are not participating in social media, you are missing...

Before social media made its grand debut into the advertising world, web analytics were safe, cozy and familiar. Success was measured by clicks, conversions and most importantly—sales.  

Social media sites have taught us that companies are no longer in control of their own message.  The individuals who post the good and bad about your company on blogs, Facebook, YouTube, Delicious, Twitter, etc. have changed the game.