ARTICLES - SOCIAL MEDIA

  • Online Edition

    Effective Social Media for Exhibitor Marketing

    Kaitlin Pike , TechWeb - Social Media

    Pitching yourself to possible leads at large expo events isn’t what it used to be. It’s gone digital. It’s more social. And it’s also much more effective.Yes, the gimmicky schwag, large signs, and dazzling attention-getters ...

  • Online Edition

    Improving Social Visibility

    Dr. Horst Joepen , Searchmetrics - Social Media

    It’s Not Just About How Many People Like You It used to be if you didn’t have a web page that could be found by Google and other search engines, the public thought you didn’t exist.  Today, the same thing is true with social...

  • Online Edition

    The Evolution of Facebook Marketing

    Brie Stewart, Web Profits - Social Media

    Where we’ve come from and where we’re going…Facebook launched in 2004.  From its humble beginnings as ‘The Facebook’, created in a Harvard University dorm room, it surpassed all expectations and redefined what social...

  • Online Edition

    Live Event Reporting: The New Service PR Agents Aren't Offering, Yet

    Andrea Cook, The Midas Center - Social Media

    What has your PR agency done for you lately? As they continue to spend your marketing dollars spinning and pitching your story to out-dated newswires and pay-to-play journalism giants, are you missing a prime opportunity to gain exposure? Through hiring...

  • Online Edition

    Why Providing Content Should Be Your FIRST Priority – Not Starting Conversations!

    Eric Gruber , Article Marketing Experts - Social Media

    As I look on my Facebook news feed I see:•    A business and life coach mentioned: Today's challenge is to see if I can replace the heating element on the dryer........I'll let you know if I succeed or fail...lol....send prayers....lol•   ...

  • Summer 2010

    2010 in the World of Digital Marketing… what you can do now to drive ROI

    Christopher Petix , Clash-Media - Social Media

    The last two years have been a significant learning and development period for marketers, advertisers and online publishers throughout the US digital marketing industry. There are now different perceptions about how to engage with customers and a new-found...

  • Winter 2009

    Successful & Ethical: Divergent Goals or Realistic Ideal?

    Vacheh Joakim , Evoba - Social Media

    In any study of ethics, there is a distinct possibility for the student to come across philosophical as well as pragmatic discourse which originates from sources which are less than perfectly ethical. This writing is not meant to preach ethical behavior,...

  • Fall 2009

    15 Social Media Maxims for Marketers

    Erik Qualman , EF Education - Social Media

    Social media has overtaken pornography as the number one online activity, according to Hitwise data. Facebook added 100 million users in less than a year to top the 200 million user mark. If Facebook were a country, it would overtake Indonesia as the...

  • Fall 2009

    A New Way to Connect: Social Media Marketing vs. Traditional Search Marketing

    Tim Kendall , Facebook - Social Media

    Tim Kendall, Director of Product Marketing for Monetization at Facebook. 

  • Fall 2009

    The Ever-Closer Relationship between Search Marketing and Social Media

    Marco Loguercio , SEMS - Social Media

    In the online world, the relationship between search engines and social media continues to strengthen day by day. It is a relationship that businesses should give due consideration. But what is this relationship based on? Well, it is based on the fact...