ARTICLES - SOCIAL MEDIA

  • Winter 2009

    Successful & Ethical: Divergent Goals or Realistic Ideal?

    Vacheh Joakim , Evoba - Social Media

    In any study of ethics, there is a distinct possibility for the student to come across philosophical as well as pragmatic discourse which originates from sources which are less than perfectly ethical. This writing is not meant to preach ethical behavior,...

  • Fall 2009

    15 Social Media Maxims for Marketers

    Erik Qualman , EF Education - Social Media

    Social media has overtaken pornography as the number one online activity, according to Hitwise data. Facebook added 100 million users in less than a year to top the 200 million user mark. If Facebook were a country, it would overtake Indonesia as the...

  • Fall 2009

    A New Way to Connect: Social Media Marketing vs. Traditional Search Marketing

    Tim Kendall , Facebook - Social Media

    Tim Kendall, Director of Product Marketing for Monetization at Facebook. 

  • Fall 2009

    The Ever-Closer Relationship between Search Marketing and Social Media

    Marco Loguercio , SEMS - Social Media

    In the online world, the relationship between search engines and social media continues to strengthen day by day. It is a relationship that businesses should give due consideration. But what is this relationship based on? Well, it is based on the fact...

  • Summer 2009

    Twitter Tools - If You Are Too Naive, You''ll Fall in Love Too

    Erin Cartaya , eVisibility, Inc. - Social Media

    As twitter becomes the core of the social internet world, it has reached the rank as the third largest social network (being outranked by MySpace and Facebook), while at the same time it is beginning to stand out as a marketing tool for many businesses....

  • Winter 2008

    When It Comes to Social Media, Think Tribal

    Jennifer Williams , DISC, Inc. - Social Media

    Here’s a radical idea. Social media is not new, at least not entirely. The technology that delivers and facilitates it is new. The social part is as old as humanity, dating all the way back to when we lived in small tribes, and even though we no...

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