ARTICLES - WEB ANALYTICS

How Google Analytics is used is subject to change, due to a new trend of more frequent secure and private search experience, thanks to Google search over SSL.  The same way that users’ are ensured their credit card and other personal details...

Across the mobile ecosystem, the majority of brands – both consumer and B2B – are putting in place their 2012 mobile strategies.  Retailers, car manufacturers, banks, pharmaceuticals, hotels – it seems that every business is...

Anyone can report data in a fancy spreadsheet or glossy charts, but obtaining actionable information and satisfying questions from C-level execs can be more challenging.  Gleaming real, actionable insights into your web analytics data is gold--...

Whilst Google Analytics is probably the one of the most important tools you will ever have at your disposal as an internet marketer, it is, no doubt, rather daunting at first glance. All the numbers and graphs are enough to make you take a step back...

While web analytics is the cornerstone of most data-driven online organizations today, multivariate and A/B testing are quickly taking a seat at the table. In this article, we'll take a look at:  

I love digging into who, what, when, where, why, and how of everything.  So, of course, when it comes to using web analytics, I am the first one ready to dive in and understand what is going on.      

Effective, revenue-driving online content development takes a keen understanding of what your customers want. You need solid data to create a strategy that is practical, grounded in customer data, comprehensive, and feasible to implement with your existing...

It’s easy for online marketers to get tripped up when grappling with the uncertain world of ranking analysis. Impatient, they may mistakenly look at only some of the available data and miss insights gained by investing the time to make discerning...

Marketers pay an average of 54c per click for Google Ads, according to Majestic Research.  The ad rate in the New York Times is around $1,000 per column inch, according to their rate card.  Which is better value? There are always more opportunities...

In the pre-cable days of television, viewers had the big three networks to choose from and maybe one or two local channels that showed old movies or kid’s programming. The market was new and the audience was found on those channels. If you wanted...