I love digging into who, what, when, where, why, and how of everything.  So, of course, when it comes to using web analytics, I am the first one ready to dive in and understand what is going on.      

Effective, revenue-driving online content development takes a keen understanding of what your customers want. You need solid data to create a strategy that is practical, grounded in customer data, comprehensive, and feasible to implement with your existing...

It’s easy for online marketers to get tripped up when grappling with the uncertain world of ranking analysis. Impatient, they may mistakenly look at only some of the available data and miss insights gained by investing the time to make discerning...

Marketers pay an average of 54c per click for Google Ads, according to Majestic Research.  The ad rate in the New York Times is around $1,000 per column inch, according to their rate card.  Which is better value? There are always more opportunities...

In the pre-cable days of television, viewers had the big three networks to choose from and maybe one or two local channels that showed old movies or kid’s programming. The market was new and the audience was found on those channels. If you wanted...

If you are paying to send traffic to your site, shouldn’t your visitors see the very best page possible when they arrive?  Statistically, you have less than 8 seconds to convince them to stay.