Visibility

As a business, do you really know where the value of your intellectual property lies? This masterclass will show you how you can maximise the protection and exploitation of your intellectual property rights (IPR), looking at specific contractual and regulatory mechanisms which will ensure that you are not losing value. As well as examining the business models which you can use to maximise the value inherent in all knowledge, such as licence agreements, assignments, research and development, and exclusivity. SherreeWestell, expert with intellectual property, information technology, digital and social media law, will ensure that you have covered all of your IPR bases. You will come away from this masterclass with a clear picture of whether you are protecting your property correctly, and whether or not you have exploited it for its maximum value.

Masterclass leader: SherreeWestell

SherreeWestell is a practising solicitor with many years' experience as a commercial lawyer. She has particular expertise in intellectual property rights, information technology, digital and social media law. Sherree acts for a broad range of clients including global brands, small companies and start ups from all sectors as well as public sector organisations. As well as her impressive understanding of commercial contracts, she advises many clients on IP issues. Having spent over 10 years as a partner in City law firms, Sherree is now a consultant at boutique Belgravia law firm, Woodroffes.
http://www.ark-group.com/mp_introduction.asp?ac=1198&nc=1&fc=167