Benefits
As the pace of business continues to accelerate, selling to executives using outdated 20th century methods no longer works. Trying to get the attention of your best prospects by utilizing traditional, intrusive practices only pushes them further away. Sales professionals who are not leveraging time-tested, proven sales skills with modern social media tools are dinosaurs but don't realize it yet. This live audio conferences enables sales managers and their salespeople to understand how the landscape of professional selling has changed dramatically in recent years. The program clearly explains how to incorporate best of breed selling skills with social media for prospect identification, lead generation, business development, and client acquisition purposes. You will gain an understanding of how to best use social tools to grow their 'Know-Like-Trust Factor' resulting in access to their best executive prospects. This program will also teach how to develop a TOMA (Top Of Mind Awareness) process which results in the modern salesperson positioning themselves as the go-to-resource in their industry. This live audio conference is mandatory viewing for salespeople looking to dramatically increase their sales results.

Agenda
    How to Use Social Media for Massive Lead Generation
    •    An Overview of the Advanced Search Functions of Linkedin® and Twitter®
•    Keyword Drilling Through Social Media
•    Mining the Greatest Databases Ever Created
   
    Positioning Yourself as the Go-To-Resource in Your Industry
    •    LinkedIn® Profile Optimization
•    Vertical Expert Twitter® Strategies
•    Leveraging Social Media Automation Tools
   
    Staying Top-Of-Mind Grows Your Know-Like-Trust Factor
    •    Your Know-Like-Trust Factor Is Your Greatest Differentiator
•    How to Never Be Perceived as a Stalker, Spammer, or Pest
•    Creating a Referral Generation Machine

Faculty

Kevin Knebl, Knebl Communications, LLC

Kevin Knebl
•    Owner of Knebl Communications, LLC, a Colorado based company specializing in effective online and offline networking skills and social media training
•    More than 720 endorsements on his LinkedIn® profile, more than any of the other 70,000,000 LinkedIn® users
•    Recognized as a LinkedIn® authority, and has trained thousands of individuals and organizations on the most effective uses of LinkedIn® since 2004
•    In-demand networking and social media keynote speaker for conferences, conventions, company trainings and many other engagements for small, medium and Fortune 500 companies
•    Originally a professional pianist in the New York area, he transitioned to a career in sales and soon discovered that the interpersonal and relational skills that he used in the arts applied just as well to sales
•    After three years, he was the top salesperson worldwide for an international consulting company with more than 300 salespeople and offices in 11 countries
•    Can be contacted at 866-303-5642 or kevin@kevinknebl.com

Who Should Attend

This live audio conference is designed for sales managers, directors, account managers, presidents, vice presidents, account executives, analysts, consultants and other sales professionals. http://www.lorman.com/audio-conference/389869?affiliate=eventuresworldwide&c=2&p=16348&md=311229:0:am1hdHRpeEBldmVudHVyZXN3b3JsZHdpZGUuY29tOjEyMDUwNzoxOTI3MzU5MDk5&discount_code=