VISISTAT INC.

VisiStat™ is a web analytics/customer intelligence company based in the heart of the Silicon Valley.  Its also a Silicon Valley success story, as the company has not only survived, but thrived during the past few years of economic downturn.  Co-founded by Stephen Oachs and Tina Bean, VisiStat was funded with just a small amount of ‘friends and family’ money.  The company has never taken on institutional funding, and has been profitable since 2007. 

VisiStat was founded in 2005 as a spinout of web hosting and development company Pixelmation Internet Technologies. VisiStat now provides web analytics, online campaign tracking, and lead generation/management solutions to more than 40,000 websites.  That number is expected to double this year.  VisiStat takes complex (but mission-critical) web data, and turns it into information that small to medium business can understand and leverage to make more informed sales and marketing decisions to increase revenue.

THE PROBLEM VISISTAT SOLVES

If you think about it, a website is a goldmine of analytic data about a business and its customers’ behavior.  Mining this data in an intuitive, actionable way can be very challenging for any business, but its especially challenging for small to medium businesses and enterprises (SMB/SME).   However, if done effectively, leveraging web analytics data can dramatically improve sales and marketing effectiveness, and have a major impact a company’s bottom line.

There are more than 27 million SMBs in the US, challenged and burdened every day to reduce costs, increase sales, and stay one step ahead of the competition.  Every small business needs to be smart with their limited resources, make intelligent decisions, and make sure that they see a positive return on ALL investments.  This is certainly true when it comes to their online presence. For many small businesses, it is the place where customers make purchasing decisions for goods and services.  A website is the first place people go to find out more about your business.  It serves to educate and inform, and acts as a key influencer.

For the SMB, leveraging their website to impact their bottom line is a critical initiative.  The conundrum is HOW to accomplish that task.  All you need to do (as an SMB/SME) is translate the website’s data into information that you can use. That's where VisiStat comes in! The VisiStat solution helps small to medium businesses and enterprises turn that data into clear, simple, actionable information to enable smarter business decisions, and turn their websites into a revenue-generating sales and marketing machine. In other words, VisiStat takes all of the hard stuff around website measurement and makes it incredibly simple to understand and use for ANY sized business.

THE VISISTAT SOLUTION

VisiStat is powered by a proprietary analytics algorithm that generates simple, actionable business intelligence from raw data that is constantly collected from a customer’s website. Their highly intuitive dashboard (actually they call it a “Launchpad”) and robust reporting capabilities provide detailed visibility and insights on your customers, prospects, and the overall effectiveness of your web presence.  VisiStat analytics provides high-level information with the ability to drill down to get specific data on any individual used – including a detailed clickpath of all the pages they visited. VisiStat also provides ongoing website health monitoring via PULSE®, which provides a ‘credit score-like’ health score for a website, and updates it daily.   LeadCaster®, VisiStat's innovative B2B Website Caller ID, converts nameless clicks to identified leads, providing contact information for the companies that are on your site, as they are visiting. VisiStat tracks all visitors back to their point of origination along every moment they are on your site, all the way through to their exit.      VisiStat’s AdCaM® Ad Campaign Management tools enable businesses to track ALL of their online marketing campaigns – from pay-per-click to e-mail campaigns, and everything in between.  AdCaM tracks click thrus, cost per click, conversions, and much more.  It can even dynamically calculate the total sales generated from a campaign by tapping into shopping cart data.

By leveraging the information VisiStat provides, SMBs can measure things they couldn't measure before, and discover sales and marketing opportunities that they didn't even know existed. It might sound too good to be true, so ask one the more than 40,000 users of the VisiStat platform what they think! For more information, or to sign up for a free trial, please visit www.visistat.com