Search Toppers

Founded in 2003 by serial entrepreneur, David Hurowitz, Search Toppers is a professional Search Engine Marketing firm specializing in premier search engine optimization (SEO), paid search management, reputation management, viral and mobile marketing. Focusing on best in class companies, Search Toppers exclusively approaches Search Engine Marketing from a consultative standpoint. Using extensive study of the essential structure of search engines, Search Toppers extends beyond "trendy" position schemes and fads, developing verified, revolutionary techniques for search engine optimization.

Headquartered in Scottsdale, AZ, with sales in Chicago and Detroit, Search Toppers initially entered the industry when a team from Motorola approached Hurowitz with the challenge of better understanding the search engine algorithms. After 2 years of extensive research and complex analysis, Search Toppers secured a mathematical Search Engine Optimization approach when building and optimizing sites and their corresponding linking structures. This proprietary methodology has provided Search Toppers’ clients with top search engine placements for over 8 years. Search Toppers integrates the use of latent semantic indexing (LSI) into their optimization techniques.

Search Toppers also utilizes Pay-Per-Click campaigns to supplement organic search efforts, providing immediate exposure for the client’s web site while also driving additional traffic during the initial start-up of the SEO process. Search Toppers employs a team of 11 AdWords certified individuals, has been qualified as a Google AdWords certified company, and holds individual and company accreditations from Microsoft.

Search Toppers offers localized search, reputation management/defense campaigns and universal search. Many of Search Toppers’ clients have expanded their SEO campaigns to include localized search efforts, capitalizing on consumers who are researching products online for offline purchase. Reputation management campaigns are also growing in popularity, providing preventative and residual reputation defense.

Search Toppers takes a unique, consultative approach to search engine marketing, evaluating a prospective client's web site, products and services, current marketing and advertising strategies, company goals, and scope of authority before running intensive analysis of keywords and competition through their own proprietary management system. These metrics, along with industry-specific research are used to provide a comprehensive, scalable search engine marketing proposal.

Realizing that most industries are still currently utilizing traditional marketing channels, Search Toppers sees search engine marketing as a way to supplement traditional marketing avenues. According to The Nielsen Company, "Nearly 60% of TV viewers now use the Internet once a month while also watching TV," lending to Search Toppers assertion that traditional media advertising can be made more efficient by increasing visibility online, as consumers generally turn to the Internet for further research.

Since its inception, Search Toppers has attracted local clientele as well as national brands and international corporations. Search Toppers' client base has grown to include numerous Fortune 500 and 1000 companies. Jeff Pogue of Microsoft Corporation writes, “My Colleagues and I have evaluated numerous search engine marketing companies. I say without trepidation that Search Toppers is a "Best in Class" company. I offer high recommendations for Search Toppers' search engine marketing and search engine optimization services.”

As Search Toppers continues to pioneer creative initiatives in new media channels such as social media, video and mobile (currently having 5 patents pending in the area of geographic search and mobile marketing), Hurowitz states, “Our goal is to combine our Search Engine Marketing (SEM) and Search Engine Optimization (SEO) knowledge with our client’s market-driven objectives and to exceed our client’s expectations.”