Trackur

Trackur launched its social media monitoring dashboard in February of 2008. Since then, more than 30,000 registered users have been drawn to Trackur's simple dashboard, accurate monitoring, and affordable pricing. As one of the largest social media monitoring providers, Trackur appeals to individuals looking for a free way to monitor their name on the internet, to SMBs in need of a cost effective solution without a steep learning curve, and to PR firms and marketing agencies looking to offer a white-labeled solution to their own clients. No matter the need, skill level, or budget, Trackur has proven itself as one of the top monitoring vendors in an ever-crowded industry.

Background:

The idea for Trackur first came to CEO and founder Andy Beal back in December of 2007. While finishing-up his critically-acclaimed book, Radically Transparent: Monitoring & Managing Reputations Online, Beal became frustrated at the lack of affordable online reputation monitoring tools. Users had the choice of Google Alerts--free, but extremely basic--or vendors that offered complex tools, costing thousands of dollars a month. What Andy Beal wanted was an affordable social media monitoring dashboard where he could track multiple keywords across millions of news sites, blogs, and social networks. Like all good start-up stories, Beal decided that as none fit the bill, he would build his own. Trackur launched just a few months later and was immediately applauded by users and pundits as being like "Google Alerts on steroids." That was just the beginning.

Trackur Today:

Three years on, Trackur is a sophisticated social media monitoring tool that, while keeping true to its goals of being affordable and simple to use, offers users various influence analytics and customization options. Trackur users are not just seeing the conversations about their brand, but they're measuring the influence of those holding the conversations, thanks to Trackur's proprietary InfluenceRank algorithm. In addition, users are monitoring more channels with Trackur than ever before. News, blogs, images, and videos are all monitored. So too are Twitter, Facebook, Digg, Delicious, forums and message boards. If it's being discussed, Trackur is monitoring it!

The Future:

At the start of 2011, Trackur made a resolution to itself and to its customers. Become faster, more intelligent, and monitor even more online content. Phase one of that goal was completed in late winter, with a complete overhaul of its databases to provide dramatic speed and accuracy improvements. Think "Sonic the Hedgehog" fast! Phase two is on track for the spring, bringing new executive overview dashboards complete with as much eye-candy as any user--or their CEO--can eat! Phase three? That's still a double-top-secret project that will come to fruition in the summer of 2011, so stay tuned!

Pricing:

Paid plans start at just $18 a month. No, that is not a typo. For just $18 a month, Trackur provides comprehensive monitoring, with unlimited results, influence measurement, and an array of easy to use tools. Even Trackur's most expensive plan tops out at a mere $377--about half the cost of most competitors' entry-level offerings--and include full white-labeling for those that wish to offer monitoring to their clients; using their logo, their colors, and their URL.

In addition, Trackur is committed to offering its free plan for those that want to keep track of what is being said about their company or personal brand.

The Guarantee:

I know what you're thinking: guarantees are a dime-a-dozen, they are practically worthless. Not so fast! Trackur offers a guarantee that is actually worth something. When you sign-up for any of Trackur's affordable monitoring plans, you get 10-days to try the service without any risk. If at any time during your first 10 days, you decide Trackur doesn't meet your needs, we'll provide you with a full refund. No questions asked!

Trackur is the easiest and most effective way to monitor your brand online and we're willing to put our money where our mouth is to prove it! Stop by our web site at www.trackur.com and see for yourself why more than 30,000 users trust Trackur to guard their online reputation.