Nifty Marketing

Nifty Marketing is a small town business. Originally opened in Burley, Idaho, the company was created as a help to struggling businesses in a struggling town. From those small beginnings, Nifty Marketing has turned into a major player in the local search industry, and has helped small businesses all across the United States reach their local customers.

With main offices still located in it’s original small town, Nifty Marketing has developed strong roots in understanding local internet marketing for small business owners, and has successfully lead campaigns that have brought in tens of thousands of dollars to “brick and mortar” companies.

The local search industry is based on the process of a person looking for a service or product in a geo-targeted area.  When a location + keyword are searched for, all major search engines now return a map with one, three, or ten local business listings in their results. The companies listed on this map are ordered according to various “trust” factors. Nifty Marketing helps local companies establish highly trusted listings that in turn, move a company up the rankings.

“Local Search is a very progressive industry, and as more people use their phones and computers to find local businesses, the need for understanding how to get a company to rank well in the search results is the difference between growing your business, or simply maintaining the customers you have,” said Mike Ramsey, the owner of Nifty Marketing. “Local Search can benefit you whether you have a franchise that sells clothing, or a garage that you run a pest control company out of. If you are in the business of targeting customers in a given city, this is for you.”

Nifty Marketing believes that it is important to understand that local search is it’s own industry, just like search engine optimization or pay-per-click management. There are different ranking factors all together for local search. So, it is quite possible for a company who doesn’t rank well in organic search, to rank very well in the local arena.

In a recent addition to search algorithms, a person searching for certain keywords that doesn’t include a location in the search query will still see the map listings showing local businesses on the first page. This makes it possible for a local footwear company to be on the first page of a search engine in their market when someone searches for a keyword like “shoes”.

Nifty Marketing also feels strongly that simply ranking first on a search engine isn’t all that it takes to get qualified new customers. They feel that having an excellent website that turns visitors into leads is a major key to success online for small businesses. “All too often, when I click on the top local business result, I go to a site that is hard to navigate, has poor design, and doesn’t present a good call to action. So, what do I do…. I go to the next best listing,” said Ramsey.

In order to more fully meet the needs of it’s clients, Nifty Marketing has created a complete one-stop-shop for getting a small business online, and ranking well, by offering affordable custom web design, local search optimization, organic search engine optimization, detailed web and phone call tracking, and pay-per-click management.  By combining these services into a single profit-driving machine, Nifty Marketing can send traffic to a website in a local market, track phone calls made through online campaigns, and record calls for sales training. By achieving this combined service, clients can reap the full benefits of online advertising, and deal with one company for all of their online needs.

Due to the success of their clients’ online campaigns, Nifty Marketing has been recognized by topseos.com as one of the best local search companies in the nation.  Also, Mike Ramsey has taken the necessary steps to become a Google Adwords Qualified Professional to diversify the business, and offer clients multiple channels that will bring customers to their doorstep.

With more people searching for local businesses online than ever before, local internet marketing is an area that every company must contemplate as part of their overall marketing strategy. The team behind Nifty Marketing has dedicated themselves to understanding every aspect of local search in order to provide expert consulting, highly monitored analysis, and a commitment to raising each client’s return on investment. With Nifty Marketing, getting local customers just got a whole lot easier.