AdLift – Boost Your Presence, Build Your Brand!

Founded in 2009, AdLift provides customized digital media strategy and search marketing solutions for online businesses in the North American and Asian markets, with offices located in Palo Alto, CA and New Delhi, India.  AdLift’s combination of offshore and U.S-based resources puts it in a unique position to deliver best-in-breed results at cost effective rates for its clients.

History

AdLift’s founders Vivek Pahwa and Prashant Puri both have extensive experience in all forms of internet marketing.  After successful stints in several Fortune 500 companies, a desire to take their expertise to the next level resulted in the creation of a new kind of internet marketing company.  According to co-founder Prashant Puri, “I think the main reason for founding the company was that we saw traditional SEO firms charge an arm and a leg without any clear tracking or ROI analysis.  We wanted to change that and hence developed a model where we lowered our cost to provide high value SEO for our clients that very simple put just works.  Ninety percent of our clients see an improvement in ranks within the first 6 weeks of engagement.”  This new model has attracted the attention of the industry, with AdLift being recently recognized as the 5th best global SEO firm by TopSEOs.com.  AdLift is also an advisor at leading industry events such as the SES Conference & Expo in San Francisco and has contributed to industry leading journals like Visibility, Clickz, Pubcon and SearchEngineWatch.com. 

Services

Search Engine Optimization (SEO)
ROI Driven Search Engine Optimization – Track Everything!

AdLift believes in deciding with data.  We track and measure key performance factors across each SEO process and every step.  Our process includes:

On-Page Optimization and Strategy
Your site should be interesting and useful to site visitors yet also easy for search engines to comprehend.  AdLift focuses on two key metrics for on-page optimization: Keyword Analysis & Strategy and Site Analysis & Recommendations.

Link Development
Link building is widely seen as the “bread and butter” of SEO and here at AdLift, we excel at it!  Let us help your domain acquire trust with quality link creation.  The more quality links pointing to your website, the more likely search engines will point your site in the direction of potential customers.  Some examples of the link building strategies we employ are: article development and syndication, high domain authority directory submissions, topically relevant vertical directory submissions, viral widget creation and distribution, and social networking.

Search Engine Marketing (SEM)
Performance Management for PPC

Use SEM to drive targeted visits and effective cost per clicks through Google AdWords marketing, Yahoo Search Marketing and Bing AdCenter.  AdLift’s proprietary algorithms enable precise bidding, long tail keyword expansion and optimal cost per acquisition making it a powerful tool that’s built for optimal return on investment.  Our process includes: Optimized Ad Creation, Keyword Expansion, Ad Copy Optimization, Bid Optimization, and Landing Page Optimization.

We work closely with you to understand your business needs and build and manage customized campaigns and keywords that are set based on your performance goals. AdLift’s PPC management services put the advertiser in complete control of their budget.  In addition, AdLift’s in-depth reporting tools and customized reports provide key insights to the overall performance of your campaign.

Help boost your company’s presence on the web with AdLift! For more information or inquiries, please visit us at www.adlift.com.