Fall 2009 Select Another Issue

  • Social Media and Search: The New Age of Digital Marketing

    Lisa Wehr , Oneupweb - Search Engine Optimization

    Social media marketing has taken the world by storm. Stories about Facebook and Twitter are popping up in newspapers and articles every day. It’s clear that the time to get involved is now. But what sort of impact do a Facebook profile, a free (or paid) subscription to LinkedIn, and 140-character messages on Twitter actually have on an overall marketing plan? And how can you actually garner business and sales from going social? To find these answers, you first need to understand how search and social media are becoming one in the same.  .


    Is KEI Useful?

    Rob Laporte , DISC, Inc.

    KEI (keyword effectiveness index), which is defined in the next paragraph, is not as useful in SEO keyword research as it was years ago because it doesn’t factor PageRank and other non-textual strengths of competing web sites. This article explains this problem and what to do about it.

    Cross Platform Internet Marketing – Say Goodbye to Traditional SEO

    Matt Foster and Lisa Kinnard, ArteWorks SEO

    Business owners in the 1990’s were faced with the fact that in order to compete, they needed to establish a web presence.  While the necessity of using search engines to achieve website visibility may be obvious to those in the search marketing industry, only now are many site owners realizing that the establishment of a web presence alone is not enough without search engine optimization. However, as this awareness of the need to appear in the search engines is beginning to become self evident to the layperson, traditional search engine optimization is already outmoded due to a variety of factors.  Traffic patterns involving search, user search behavior, and the way in which search results are delivered are dramatically different than that for which common perception allows, which is primarily focused on a metric based upon visible search engine rankings and keyphrase targeted search of textual web documents. 

    A New Way to Connect: Social Media Marketing vs. Traditional Search Marketing

    Tim Kendall , Facebook

    Tim Kendall, Director of Product Marketing for Monetization at Facebook. 


    Kick Your SEO Campaign into Overdrive

    Leona Griffin, WebpageFX

    Close Up With Google Webmaster Tools

    Eric Enge , Stone Temple Consulting

    5 Ways your Website Can Reach More Gen Y Customers

    Aiden Livingston, genYconsulting.com


    The Ever-Closer Relationship between Search Marketing and Social Media

    Marco Loguercio , SEMS

    15 Social Media Maxims for Marketers

    Erik Qualman , EF Education

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