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FEATURED ARTICLES

Is KEI Useful?

Rob Laporte , DISC, Inc.

KEI (keyword effectiveness index), which is defined in the next paragraph, is not as useful in SEO keyword research as it was years ago because it doesn’t factor PageRank and other non-textual strengths of competing web sites. This article explains this problem and what to do about it.
 

Cross Platform Internet Marketing – Say Goodbye to Traditional SEO

Matt Foster and Lisa Kinnard, ArteWorks SEO

Business owners in the 1990’s were faced with the fact that in order to compete, they needed to establish a web presence.  While the necessity of using search engines to achieve website visibility may be obvious to those in the search marketing industry, only now are many site owners realizing that the establishment of a web presence alone is not enough without search engine optimization. However, as this awareness of the need to appear in the search engines is beginning to become self evident to the layperson, traditional search engine optimization is already outmoded due to a variety of factors.  Traffic patterns involving search, user search behavior, and the way in which search results are delivered are dramatically different than that for which common perception allows, which is primarily focused on a metric based upon visible search engine rankings and keyphrase targeted search of textual web documents. 
 

A New Way to Connect: Social Media Marketing vs. Traditional Search Marketing

Tim Kendall , Facebook

Tim Kendall, Director of Product Marketing for Monetization at Facebook.