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fall 2011

How Global Mindset Can Increase your Marketing Reach

Joy McGovern, Thunderbird School of Global Management - Search Engine Marketing

As a strategic internet marketer, you want the strategies you use for your services or products to work…you want them to increase your visibility. But there are built-in limitations particularly when you are transacting business in the global marketplace. Your potential clients most likely grew up in a particular culture and this culture gave them a unique vantage point. .

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9 Killer Facebook Tools to Generate Brand Awareness

Noran El-Shinnawy, Acquisio

With Facebook constantly releasing new apps, features and ad formats, it gets hard to keep track of not only what tools are available, but what actually works for you as well. As Internet Marketers (you know, because we don’t like to be called geeks), we’re always prowling to get our hands on the latest features to stay ahead of our competitors.

Back to Basics – Why ‘Panda’ Promotes and Penalizes Content

Maura Stouffer , SEOEngine

With the intense overload of free “information” constantly streaming to just about every electronic device you own, it is becoming increasing easy to get lost in the tricks and trends of the moment when it comes to Internet Marketing and Search Engine Optimization for Websites.

Gain Greater Organic Search Visibility with Rich Snippets

Janet Driscoll Miller , Search Mojo

While all of us working on search engine optimization strive to achieve high organic rankings, our end goal is to achieve those rankings to attract more website traffic.

Search Engine Visibility vs. Ranking: Why BOTH Still Matter

Dr. Horst Joepen , Searchmetrics

One would think it’s easy to determine if you have achieved SEO success. Many think that if they type in their company’s keyword on Google and they are found on page 1 they have mastered the art of search engine optimization.

How to Measure Success with Your Web Analytics Data

Brooke Spilberg , B Line Marketing

Anyone can report data in a fancy spreadsheet or glossy charts, but obtaining actionable information and satisfying questions from C-level execs can be more challenging. Gleaming real, actionable insights into your web analytics data is gold-- but why is it so hard to extract the true meaning, and determine the best next steps?