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FEATURED ARTICLES

Uncovering the Real Universal Search

Kevin Ryan, Interactive Media

Ever wonder just how fast universal search is being adopted? How about the number of searchers that include a universal result? Perhaps more importantly, what's the real impact of search result multiplicity?

You asked, and we found out. This past Search Engine Strategies New York we uncovered many new things, but Tuesday's Orion Panel on universal search finally shed some light on the biggest change in search since Idealab launched paid listings.

The Five Principles of Email Design Optimization

Jeffrey K. Rohrs, Exact Target

Since its first broad use for marketing purposes less than 15 years ago, permission-based email has consistently delivered one of the highest ROIs of any tool in the digital marketer’s toolbox.  This track record comes with one significant caveat however—namely, that not all email marketing efforts are created equal.  Indeed, email program performance still varies widely from company to company and industry to industry.

One of the primary reasons for this wide variance is that a surprising number of companies are still treating email as an afterthought rather than a primary marketing channel.  These companies cling to the notion that sending an email is enough regardless of what happens after they “push the button.”

Your Baby Is Ugly - Uncovering Good Testing Ideas for Landing Page Optimization

Tim Ash, SiteTuners.com

Landing page testing is the last frontier of online marketing.

Driving traffic to your site is a well-understood arena, and has already been extensively tuned and tweaked. But the pages on which your traffic lands typically range from horrible to mediocre. There is a literal goldmine waiting to be tapped by testing and optimizing the content on your mission-critical landing pages. Double-digit conversion increases are very common and can dramatically improve the profitability of your online marketing programs almost overnight.