March 2008 Select Another Issue

  • The Growing Video Universe

    Peter Hamilton , ArteWorks SEO - Search Engine Optimization

    Predicted to be a $3 billion dollar business by 2010 (source: eMarketer), the use of video for search marketing, while still in its infancy, is growing at a tremendous rate.  According to market trends expert Brian Haven, over fifty percent of world wide web users are viewing at least one video per month, and this potential number of viewers and visitors has many companies sprinting toward full scale internet video campaigns.  With the launch of Universal Search in many of the most relevant search engines, including Google, more videos will begin appearing in actual organic search engine rankings, thus increasing their value to SEO firms and their clients, not to mention the advantages of pure viral marketing. YouTube, the most successful video sharing website, estimates they receive almost 30 million unique users in a single month’s time.  As only a three year old company, now owned by Google, it is considered to be the fourth busiest website in the world, and is only one of the hundreds of video sharing avenues.  Metacafe is not far behind, generating almost 20 million unique viewers every month.  The importance of video for Internet marketing as well as search rankings will continue to increase as broadband becomes more common and search engines react accordingly, and as such, video optimization has already become an important part of online marketing campaigns and search engine optimization strategies..

  • FEATURED ARTICLES

    CMS & Database SEO Guide

    Rob Laporte , DISC,Inc.

    Part 2: Side-wide URL and Code Issues

    Second of a Two-Part Article

    CMS (content management system) & database SEO entails programming your CMS to pull keywords and phrases from your product or information database into all web-page parts relevant to SEO, except for body copy. The first installment of this two-part article, published in the December edition of Visibility, situated CMS SEO within the steps of a complete SEO job, discussed database and site design issues, and explained per-page rules of CMS SEO. This second installment conveys an intellectual attitude helpful in solving CMS SEO problems, and it addresses such site-wide CMS SEO issues as Ajax, IFrames, breadcrumb trails, product sorting systems, and much more.

    Search Marketing – Past, Present And Future…Search 3.0 And 4.0

    Danny Sullivan, SMX West

    After years of no real dramatic evolution in search, the third generation has finally arrived and the fourth is on the way. Google calls the next generation of search Universal Search, or a more generic name as it’s now hit all the major search engines is "blended search."  I have coined the developments Search 3.0 and soon to hit 4.0 – personal and social refinement.  Here’s a snapshot of the history of search, the recent advancements and anticipated progression of the online marketing phenomenon called search marketing.

    Search 1.0: Location, Frequency, & On-The-Page Ranking Criteria
    In the good old days, around 1996 when the Web was a lot smaller, the big names in Web search used “crawlers” to automatically build listings.  Those crawlers followed links across the Web, “copied” new pages and stored the millions of copied pages in an “index.”  Millions?  Today billions of pages are harvested.

  • SEARCH ENGINE OPTIMIZATION

    2007: Top 10 SEO Changes

    Joe Griffin , Website Pros

    The Cost Of Search Engine Optimization As A Post Launch Initiative

    Paul Elliott, Brulant Inc.

    Social Media: Building And Selling Your Corporate Brand

    Trevor Walter , Increase Visibility

    The Holy Grail Of E-Commerce ROI

    Miguel Salcido, eVisibility

    How are Social Media Web Sites Affecting Google''s Universal Search Landscape?

    Brett Lane , Intrapromote LLC

    Mobile Optimization

    Bryson Meunier , Resolution Media,

    Web Analytics

    Eric Enge , Stone Temple

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