Peter Hamilton , ArteWorks SEO - Search Engine Optimization
Predicted to be a $3 billion dollar business by 2010 (source: eMarketer), the use of video for search marketing, while still in its infancy, is growing at a tremendous rate. According to market trends expert Brian Haven, over fifty percent of world wide web users are viewing at least one video per month, and this potential number of viewers and visitors has many companies sprinting toward full scale internet video campaigns. With the launch of Universal Search in many of the most relevant search engines, including Google, more videos will begin appearing in actual organic search engine rankings, thus increasing their value to SEO firms and their clients, not to mention the advantages of pure viral marketing. YouTube, the most successful video sharing website, estimates they receive almost 30 million unique users in a single month’s time. As only a three year old company, now owned by Google, it is considered to be the fourth busiest website in the world, and is only one of the hundreds of video sharing avenues. Metacafe is not far behind, generating almost 20 million unique viewers every month. The importance of video for Internet marketing as well as search rankings will continue to increase as broadband becomes more common and search engines react accordingly, and as such, video optimization has already become an important part of online marketing campaigns and search engine optimization strategies..
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