Spring 2009 Select Another Issue

  • Writing Effective Pay-Per-Click (PPC) Ads: Tips to Increase CTR and Conversions

    Mary O’Brien , PPC Summit - Pay Per Click

    When you write pay-per-click ads you are trying to serve two masters. The search engines, as you are at the mercy of their quality scoring mechanism for your placement and also the customer, whose attention you are trying to attract.  But it’s not just any customer – ideally you are trying to attract a QUALIFIED customer, who is interested in your product or service, and that should always be your primary objective..

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