Spring 2009 Select Another Issue

  • Writing Effective Pay-Per-Click (PPC) Ads: Tips to Increase CTR and Conversions

    Mary O’Brien , PPC Summit - Pay Per Click

    When you write pay-per-click ads you are trying to serve two masters. The search engines, as you are at the mercy of their quality scoring mechanism for your placement and also the customer, whose attention you are trying to attract.  But it’s not just any customer – ideally you are trying to attract a QUALIFIED customer, who is interested in your product or service, and that should always be your primary objective..

OTHER ARTICLES

5 WAYS TO KILL YOUR EMAIL DELIVERABILITY
Chip House , ExactTarget

WHAT YOU MUST KNOW BEFORE A/B & MULTIVARIATE TESTING
Khalid Saleh , Invesp Consulting

WHY AUTOMOTIVE RETAILERS NEED TO REVISIT THEIR ONLINE MARKETING EFFORTS AGAIN, AND AGAIN, AND AGAIN
Troy Smith, Search Optics Inc.

USABILITY – HOW GOOD ARE YOUR MATCHMAKING SKILLS?
Kathleen Fealy , KF Multimedia & Web, Inc.

PRACTICAL WEB ACCESSIBILITY
Steve Tchorzewski , SEO Inc.

ONLINE REPUTATION MANAGEMENT
Tarla Cummings , Location3 Media

MARKETERS CANNOT USE ‘DIRTY DATA’ TO EXECUTE EFFECTIVE CAMPAIGNS
Christopher Petix , Clash-Media

Consumer Intel

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