Spring 2010 Select Another Issue

  • FEATURED ARTICLES

    10 Essential Strategies for Promoting your Local Business Online

    Trevor Ahlert , semApex.com

    Even though its often referred to as the World Wide Web, the Internet is a powerful tool for promoting your business locally. Many sites, including Google and Yahoo, cater to localized businesses and provide local maps and business information directly within keyword searches.  

    Location is Everything.

    John Federman , Searchandise Commerce

    A branded banner spanning the store entrance.   For decades, product marketers and merchandisers have strived to get their brands into the ideal location where they can dominate the competition and impact buyers at the point of purchase.  

    Top 10 Things to Include On Your Website to Optimize Your Organic Search Visibility

    AnnaLaura Brown, Internetwork Marketing

    Increasing your organic search engine visibility depends upon having good SEO on your site. Too many web site owners miss several major and important things when designing their websites.  

     

    Beyond Acquisition: Using Marketer Controlled Site Side Personalization for Acquisition Budget Optimization

    Pete Olson , Amadesa

    The marketer’s path for the acquisition of desirable traffic is typically well defined for E-Commerce, lead generation, publishing and subscription-based websites.  Generally, a website will have one or more internal teams or external agencies responsible for different acquisition methods and a singular focus to improve upon their own metrics and objectives.  

    Local Businesses: Enhance Your Local Search Listings with Social Media Elements

    Gib Olander , Localeze

    Many consumers are learning more about their favorite businesses through social media networking sites.  What does this mean for your local business?  If you are not participating in social media, you are missing a critical way to engage with current and new customers and boost your online identity and visibility.   

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