Even though its often referred to as the World Wide Web, the Internet is a powerful tool for promoting your business locally. Many sites, including Google and Yahoo, cater to localized businesses and provide local maps and business information directly within keyword searches.
A branded banner spanning the store entrance. For decades, product marketers and merchandisers have strived to get their brands into the ideal location where they can dominate the competition and impact buyers at the point of purchase.
The marketer’s path for the acquisition of desirable traffic is typically well defined for E-Commerce, lead generation, publishing and subscription-based websites. Generally, a website will have one or more internal teams or external agencies responsible for different acquisition methods and a singular focus to improve upon their own metrics and objectives.
Many consumers are learning more about their favorite businesses through social media networking sites.What does this mean for your local business?If you are not participating in social media, you are missing a critical way to engage with current and new customers and boost your online identity and visibility.