Summer 2009 Select Another Issue

  • Emotional Motivators in Landing Page Optimization

    Tim Ash , SiteTuners - Landing Page Optimization

    People do not often make rational decisions. In fact, the capacity for abstract rational thought is only a recent evolutionary addition to our brains. We have mainly gotten by on our emotions and gut feelings. We may think that we are approaching something rationally....

  • FEATURED ARTICLES

    Transforming Your Website Into a Conversion Machine

    Abu Noaman , Elliance, Inc.

    Imagine hiring a salesperson who never calls in sick and always persuades potential customers to take action – make a purchase, sign up for courses, give a donation – whatever it is that impacts your bottom line.  This isn’t a fantasy.  This is the true potential for your website.  

    Finding Customers Before They Search

    Tim Kendall , Facebook

    Search is a powerful tool for marketers when their customers are actively looking for a product or service. When there’s already demand, search helps fulfill it. And that has made search a major force in online advertising.

    What about all those other times, though, when people may have an interest in products or services but haven’t yet sought them out? Creating demand online, rather than fulfilling it, presents a new and interesting opportunity for marketers.

    Who is Watching Your Conversions?

    Tom Berckt , Clicks2Customers

    The conversion optimizer differentiates each click based on additional information available to Google. This includes (but is not limited to) the location of the user, the exact query he or she typed in, and many other variables, such as the website the user is visiting when they click the advert.

    7 Deadly Sins of a Website Owner

    Tony Hutchcroft , 1st on the List Promotion Inc.

    Alas, we live in a sinful world.

    Website owners will find that there’s no shortage of articles, forums and blogs that cover the following sins about websites:

    “Website Design Sins”
    such as poor loading times, poor navigation, poor or inconsistent layout, poor use of frames, no Meta data and browser incompatibility issues.

  • SEARCH ENGINE OPTIMIZATION

    SEO Only Strategy Fails Client

    John McCarthy, WebMetro

    Solving the Three "Mis"ses of Thin Content

    Bruce Clay, Bruce Clay, Inc.

    Top Tips To Good (And Bad) Search Rankings

    Matt Bullas , Click Consult

  • CONVERSION

    Conversion Optimization - Does Multivariate Testing Increase Sales?

    James Lisi, Increase Visibility

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