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FEATURED ARTICLES

Writing For Conversions: How to Turn Your Website into a Cash Register

Tim Ash , SiteTuners

Our company routinely runs large scale landing page optimization tests to improve conversion rates. One of the most common components that we test is the sales copy on the page. We have found that changing your approach to writing can often lead to a double-digit increase in conversion rates.

When It Comes to Social Media, Think Tribal

Jennifer Williams , DISC, Inc.

Here’s a radical idea. Social media is not new, at least not entirely. The technology that delivers and facilitates it is new. The social part is as old as humanity, dating all the way back to when we lived in small tribes, and even though we no longer live in small tribes, human design is based on that early environment. Evolutionary Psychologists (also known as Darwinian Psychologists) propose that all human social behavior can be traced back to evolutionary adaptations.

One-Time vs. Ongoing SEO

Rob Laporte , DISC, Inc.

True expertise consists largely of knowing what should be done immediately, later, or not at all. Of course SEO – and all marketing – should be ordered by ROI projections, but for most budgets the cost-effectiveness of top-priority, one-time SEO is so high that the decision to proceed moves quickly from the dawn of understanding to the high noon of action.

Optimizing ROI in Online Media Operations through Strategic Resource Scaling

Jay Kulkarni , Theorem

Driving revenue and controlling costs is paramount for any successful business. How an organization utilizes its resources to focus on revenue generating activities rather than peripheral tasks can make the difference between success and stagnation.