Winter 2009 Select Another Issue

  • Followers or Emails: What Makes Your Business More Credible?

    Rick Harris , Visibility Magazine - Email Marketing

    I recently came across an intriguing tweet asking the question, “Is 10,000 followers equivalent to 10,000 email addresses?”  The person that re-tweeted this question responded, “No. 10,000 followers is more credible.”  This set my mind to thinking.  Can followers on Twitter really mean more than a company’s email database?  This question, like most, is a lot deeper than just simply a yes or no. .

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