Winter 2012 Select Another Issue
Geno Prussakov , AM Navigator - Affiliate Marketing
One of the most commonly committed, and altogether one of the deadliest, merchant mistakes is adopting what I call an autopilot approach to affiliate marketing. In part, this tendency is conditioned by a fallacy that affiliate marketing is so simple that all you have to do is just launch your affiliate program, announce it in your blog and in affiliate forums, insert it into affiliate program directories, and affiliates will come. They indeed will. However, unless your affiliate program is closely managed and each affiliate is scrupulously reviewed before approval and monitored after approval, you may run into some serious troubles down the road. As every serious marketing campaign affiliate programs must be managed. .
TRAVIS CRABTREEView Legal Corner
MALCOLM COWLEY, PERFORMANCE HORIZON GROUPView CEO Spotlight
DISC, INC."MAKING WEB SITES MAKE MONEY"View Vendor Spotlight
SEARCH. SOCIAL. MOBILE. OH MY! HOW TO OPTIMIZE FOR TODAY'S DIGITAL ERA
Andrea Cook, The Midas Center
MARKETING-FRIENDLY CONTENT MANAGEMENT SYSTEM (CMS) SELECTION
John Fairley , Walkersands Communications
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