Winter 2012 Select Another Issue

  • How to Choose the Right Affiliate Manager

    Geno Prussakov , AM Navigator - Affiliate Marketing

    One of the most commonly committed, and altogether one of the deadliest, merchant mistakes is adopting what I call an autopilot approach to affiliate marketing. In part, this tendency is conditioned by a fallacy that affiliate marketing is so simple that all you have to do is just launch your affiliate program, announce it in your blog and in affiliate forums, insert it into affiliate program directories, and affiliates will come. They indeed will. However, unless your affiliate program is closely managed and each affiliate is scrupulously reviewed before approval and monitored after approval, you may run into some serious troubles down the road. As every serious marketing campaign affiliate programs must be managed. .


    Multichannel and Attribution Modeling

    Daniel Laws, DaBrian Marketing

    With all of the numerous marketing tactics and strategies that businesses are using togrow revenue, it has become increasingly important that we effectively measure these strategies.  We can then show value and assign credit to tactics that are generating impressions, leads, and sales throughout every phase of our marketing campaigns.  Analytics has and will continue to pick-up momentum within organizationsglobally, but we’re still looking at analytics in isolated scenarios, such as “digital analytics” or at the tactical level with direct mail or mobile. 

    YouTube What?

    Josh Dalton ,

    Yeah I get it, no one’s really asking this question anymore. YouTube is used by people from around the globe, and in just a few short years, has become a big piece of our popular culture. That’s why it’s shocking to see so many businesses ignore this valuable marketing tool, even in 2012. To be clear, I’m not talking about paid advertisements on YouTube. I’m talking about creating videos for your business. I’ll begin by demonstrating the value YouTube can provide to your business. 

    The New Age of SEO, Explained

    Gary Hagins ,

    Search Engine Optimization (SEO) has always been an exercise to hit a moving target—a practice beholden to the major search engines and their constantly shifting algorithms. Over the past 2 years, there have been a number of changes to Google's algorithm that have disrupted the way SEO accounts have typically been run. This, in turn, necessitates a fundamental shift in the way that clients must consider SEO, and agencies must service SEO accounts. No longer can we use the once “tried and true” methods—e.g., obtaining mass back links to push our clients sites to the top of the SERPs—and reap the rewards of high visibility and click through rates. It is time for SEO to evolve. 

    The Hard Freakonomics of Search Marketing for Small Business

    Rob Laporte , DISC, Inc.

    Increasing complexity and competition in search marketing push it beyond the budgets of ever larger small businesses. The rate of this increase is accelerating. The top search engines and agencies try to ameliorate this trend by offering simpler, cheaper solutions which merely slow this trend. Exploiting fear and innocence, many firms sell false expectations about the ROI of more, if still barely, affordable packages. This article elucidates this trend and suggests remedies that help but don’t wish away the hard Freakonomics that amplify disparities between the haves and have-nots in search marketing. 

    The Business Case for Pinterest

    Jennifer Dunphy, Vayu Media

    Pinterestcame into the picture in March of 2010 as a closed beta version operating on an invitation only basis, like many other social media outlets in their infancy had preceding them. It wasn’t until August 16th of 2011, when Time Magazine listed Pinterest as one of the “50 Best Websites Of 2011”, that it really stormed onto the scene and began to gain real momentum. By December of 2011, Pinterest had become one of the top 10 largest social networking sites according to Hitwise data.  

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