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Including Online Video in Website Design

Erik Kretschmar , iSpeakVideo - Web Design 0 Comments | Add Yours

About The Author:

Erik Kretschmar has over 12 years of experience in online marketing/branding. In the last 9 years, Erik has owned and operated profitable online businesses with impressive growth trends. As a co-founder of iSpeakVideo in 2007, Erik was instrumental in the design of the company’s unique line of engaging online video products.

Are you in the process of designing a website? Don’t forget to include online video in the design from the very first steps. Adding special features later can be expensive and time consuming as you shuffle existing components to make room for new ones. Simply thinking ahead and incorporating things like website videos in your design early on can save you both money and time.

One of the most effective uses for online video includes the application of a web spokesperson. Whether you want to grab your visitor's attention the moment they arrive on your site or hold your video in reserve to tug them back if they try to leave prematurely, a video spokesperson can instantly command attention and generate interest in what you have to offer.

The advantages of adding website videos to your site design include the ability to:

    Immediately connect with your visitors in a way that commands their attention
    Make a terrific first impression by letting them know you have what they need
    Use a friendly, personal approach that inspires trust and creates a bond
    Address specific concerns or questions they may have that have brought them to your site
    Help visitors navigate the site with ease by describing what actions they should take to find needed information
    Create a memorable introduction to your site that bring visitors back and encourages them to tell others about your website
    Submit easy to understand explanations of your products / services
    Deliver a clear, direct, convincing call to action
    Present the benefits of your service / product and describe how to use them

It is absolutely crucial to include video website design in the earliest planning stages to prevent costly edits after the fact. Web spokespeople are the advertising conduits of the future, and it's time to realize that fact and plan ahead. Falling to implement website videos into your initial layout will only cause hours to be wasted down the line as you try to add components that should have been in place since the inception of your site.

Don't let a web spokesperson be an afterthought. Plan ahead and incorporate online video in your website design to improve your ability to relate directly to customers and to put your company on the same level as competitors who recognize the value of web video as a marketing tool.. Visit ispeakvideo.com to learn more about website videos and how to add a web spokesperson to your own site design.