Visibility

Video Landing Pages

Erik Kretschmar , iSpeakVideo - Video SEO 0 Comments | Add Yours

About The Author:

Erik Kretschmar has over 12 years of experience in online marketing/branding. In the last 9 years, Erik has owned and operated profitable online businesses with impressive growth trends. As a co-founder of iSpeakVideo in 2007, Erik was instrumental in the design of the company’s unique line of engaging online video products.

Landing pages provide a marketing platform tailored to specific requirements and targeted to a specific demographic. A video landing page takes the concept one step further, by providing an experience that feels personal to the visitor and helps them relate directly to the service or product being offered. A walk on spokesperson speaks directly to the visitor, and walks them through the page in a relaxed manner, ensuring that the visitor stays focused and drawing attention to key elements. A typical video landing page will feature the following:

    A virtual spokesperson selected from a wide range of actors
    A professionally written script delivering a powerful message
    A lead form to capture pertinent contact information or other data

Video landing pages can help any website owner, no matter what field or niche they are targeting. Like regular website landing pages, they provide a place that allows the marketer to drive traffic. When the visitor arrives, they find themselves on a page uniquely developed to relate to their specific search, or customized as the next step resulting from a previous contact. Keyword optimized landing pages can appear in search results, or be the destination that links in email campaigns take readers to.

The addition of a walk on spokesperson to a website landing page achieves several things. Together these factors can retain customer attention, encourage action and increase conversion rates:

    A virtual spokesperson makes the page seem more personal
    Video is more interesting and exciting for the viewer than a plain text page
    Key points can be easily highlighted by the spokesperson
    The call to action is more effective when delivered by a 'talking head'
    Consumers listen to and appreciate the 'short version' provided by the virtual spokesperson, and get the message even if they won't read the entire page

A walk on spokesperson can save valuable time and money formerly spent tweaking, rewriting and revamping landing pages. Each page can now incorporate a video spokesperson with whom the target demographic can identify. Most importantly, video landing pages can increase conversion rates up to 49% or more!

A virtual spokesperson provides a nice change from the typical website landing page by making the consumer feel like they are part of a conversation instead of being bombarded with overblown text and highlighted buzzwords. Either an informational, soft sell approach can be used or an energetic, upbeat demonstration. Learn more about our customized video landing pages featuring walk on spokespersons by visiting us at http://www.iSpeakVideo.com.