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Converseon Inc.
53 West 36th, 8th Floor New York New York US
The conversation is a rapid, ever-changing stream of blog entries, news stories, pictures, podcasts and video clips, loosely coupled through hyperlinks, and accessible on-the-spot through RSS syndication. It's a world where everyone is a consumer and a publisher, where fact and fiction abounds and reputations are built and destroyed.
Traditional media shares the informational landscape with the rapidly proliferating social media (weblogs, wikis, video-sharing websites and social networking communities) and with the new kids on the block: employees and CEOs using new media tools to engage directly with customers, partners, and journalists.
Search engines aggregate this information based on sophisticated algorithms which give various stories high visibility and reach, by lifting them above what we call "the visibility waterline."
There's a wide array of new forms of content that impact reputation and sales, some of it controlled, but an increasing amount uncontrolled. Effectively engaging in the conversation requires holistic, strategic solutions; Converseon can help.
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iProspect
The Arsenal on the Charles, 311 Arsenal Street Watertown Massachusetts US
Offers full service search engine marketing solutions including natural search engine optimization, paid inclusion and pay per click advertising management, Web analytics and website conversion enhancement.
iProspect®, the Original® Search Engine Marketing Firm, delivers full-service SEM solutions. Since 1996 our mission has been simple: to generate the greatest sales and marketing results possible for clients like you. Period. Contact us now to start achieving the results you deserve.
iProspect is committed to investing the time and resources needed to keep your company one step ahead of the competition. We dig deep to learn how your customers use search tools. We analyze how your website can turn qualified traffic into customers. We uncover the language your audience uses to find you, and we help you choose the right keywords to communicate to them in the language they use and understand. And as search engines adjust their algorithms and processes, or you make changes to your website, we are there to analyze the changes and help you acclimate.
