You might know what SEO is, or what it’s supposed to do, but if you’ve been trying to increase your search rankings, you might be wondering, “How does SEO actually work?” Before getting started with your own DIY SEO or signing up with an SEO company like us, understanding what search engine optimization is and how it will help your business is key!
What is SEO?
To know what SEO is first, you need to understand how search engines decide how to rank your page. Search engines, like Google for example, have to index and rank hundreds of millions of pages.
Crawling Spiders and Bots….What?!!
To do this, they send out “spiders” or “bots” to “crawl” websites in order to collect data about the site. Bots gather all kinds of data, like the content on a page or links to and from the page. Then, the bots and bring the data back to a search engine’s index.
Search engines use sets or rules, or algorithms, to analyze the data and determine how relevant a page is to a particular keyword.
Then, when a user searches for a word or phrase, the search engine uses this information to determine which pages are best to show this user based on their search terms.
How Does SEO Work?
SEO works by:
- Making it as easy as possible for bots to read and understand your website
- Getting the right types of data and content on your pages so that search engine indexes will associate your pages with the right kinds of keywords that you want to rank for
- Making your site as user friendly as possible so that bots will bring positive data about your site to the search engine’s index
- Building good links, or referrals, to and from your site in order to gain more credibility and rank higher
When these 4 factors are improved, search engines’ algorithms will start to consider your page more relevant and helpful for its users and increase your search ranking.
Why do you need SEO?
The age of the Internet has arrived. In fact, it’s been here for a while. At a Google Search Event in 2012, Google announced that they answer 100 billion searches per month. Google has not since released updated data on searches performed per month, but in 2015 it is safe to assume that the number of searches has skyrocketed over the last few years.
SEO – A Marketing Game-Changer
In fact, there are about eight new Internet users per second. Search engines have become the epicenter of how individuals navigate the Internet. 93% of online experiences begin with a search engine and 88% of US Internet users browse or research products and services online.
SEO, when done properly, can be a game-changer in a company’s marketing effort. Traditional marketing methods like television, radio, or print advertising position your business in front of a lot of people that don’t need your product or services at the moment, and only a few who do. SEO puts your business in front of people who are looking for exactly what you offer.
The Importance of A Page One Listing
You need search engine optimization or else you are not going to show up on the first page of search results. As a result, your competitors will get the business that could be yours. Your business will suffer as more sales go to those on the top search results page. Did you know that 90% of people never make it beyond the first page of search engine results?
In the past, it was sufficient to just have a website for your business. Now, with all the noise that consumers face when making a buying decision, a website alone is not enough. Your website needs to be front and center when the consumer begins their research or else you run the risk of never even being on their radar.
If your site is stuck on the 12th page of results, there is a small likelihood of your company being found. This is why you need search engine optimization. You can target specific keywords that are pertinent to your site and work to achieve higher rankings on those keywords. You can increase the amount of high-quality content on your website pages to prove to search engines and people that your website is worth exploring.
Quality SEO = Increased Traffic, Leads, and Sales
Quality SEO will impact your site month after month. As you continue to optimize your site, you will rank higher and higher. The longer you stick with your SEO efforts, the easier it will be for the search engines to recognize you as a trusted source. Then, as your search rankings improve, you will start to see increased traffic, leads, and sales.
Even after you know why you need SEO, it can be tough to know how to start or how to improve your search rankings. We’re here to help you out. Simply visit www.FreeWebsiteScore.com and submit the form to get a free score and rankings roadmap – and it’s all free!
Do you need help getting your site indexed or ranking higher? We can help you out. Simply visit www.FreeWebsiteScore.com and submit the form to get a free score and rankings roadmap – and it’s all free!